What is buying a home about? Is it about square feet?
Or is about emotion?
If you chose the second option, chances are you share with us the passion of exciting people. Chances are you also know passion sells — far more than features and facts alone.
Obvious as this all seems to many of us in the marketing industry, many builders still don’t get it. Where they should be hard at work to excite people, they continue to highlight the same old figures and information.
And when sales fail to skyrocket, they wonder where it all went wrong.
There’s a better, more effective way — one that Apple stores and other retail leaders have long used to their advantage. To inspire today’s jaded consumer, who won’t respond unless he’s inspired, these smart companies rely on cool, unique finishes.
With this in mind, we at BAM are truly delighted that, for the first time ever, a client is willing to step up and revolutionize.
In fact, Empire Communities is putting on the market the most revolutionary kitchen to be offered on a volume basis.
I commend Empire and Paris Kitchens for truly delivering something this special.