BAM Becomes a Google AdWords Certified Partner


Just last week, BAM became a Google AdWords Certified Partner. Team BAM has been rocking their digital game for quite some time – but this new development really seals the deal for us. Over the last five years, we’ve really been pushing the envelope to better manage our clients’ online needs. With brand new team members in our eBAM department and in client services, we are performing at our highest level ever.

What is Google AdWords Certification?

To become a Certified Partner, a business must have managed at least $10,000 in ad expenditures over the last 90 days and have at least one of its employees pass two exams to individually certify them. We had the first requirement going for us, but it wasn’t until we hired a new Digital Advertising Manager that we fulfilled the second criteria. This Google AdWords Certification has even started a trend around the office! Four other members from our client services and eBAM departments have been inspired to set goals to achieve their certification in 2014. Go team BAM!

How does this benefit BAM?

Never underestimate the power of learning. Team BAM is taking advantage of all the useful tools available for effective online marketing. Through the certification process, we’re gaining training directly from Google, which will improve our SEM skills and expertise. Google Partnership also means we receive exclusive access to a range of benefits including live training events, industry insights, beta test opportunities and extra support.

How does this benefit our clients?

Our proficiency will go a long way in helping us reach new levels with our clients. Our new Google Partnership badge will ensure we work more efficiently by using the resources provided by Google to optimize our clients’ accounts by enhancing their opportunities online.

Each day we continue to learn, grow and expand as a team. After five years of growing our eBAM team, we are leading the online marketing field for new homebuilders. I can’t wait to see what we achieve in the next five years as we continue to get stronger, smarter and more innovative as a team.

Team BAM rocks the BILD Awards Finalist List


With the 34th Annual BILD Awards just around the corner, team BAM is smiling ear to ear. Each year, the GTA’s best builders, designers and sales and marketing professionals from the building and development industry are recognized at the BILD Awards. This year, we are honoured to stand behind our clients with 11 nominations.

We’ve been amping up our digital game for years, and judging by the list of nominations, our hard work has paid off. Team BAM is proud to announce nominations for best e-mail marketing piece, best website and best social media campaign. We know for sure that we are taking home an award for Best Video, because we hold all finalist nominations.

Check out the list of awards BAM is up for:

Best e-mail marketing piece:

Brookfield Residential – BNews

Empire Communities – Lakeside

PACE Developments – Corporate Web eBlast

Best Video:

Brookfield Residential – “I Love my Brookfield Home”

Empire Communities – Imagine

Highmark Homes – Triumph

Treetops – Brookfield Residential and Orchard Ridge Homes

Best Social Media Campaign:

Brookfield Residential

Treetops - Brookfield Residential and Orchard Ridge Homes

Best Website:

Brookfield Residential and Orchard Ridge Homes

We’re also thrilled to see that our client Highmark Homes is nominated for Best New Home Design (semi or townhome over 1,500 sq. ft.) for the Bold design from their unique Triumph community that we marketed, and that our major client Empire Communities is up for Green Home Builder of the Year (Low Rise).

We are proud of each of our clients for their focus on quality, innovation and industry leadership this year. I would like to take this opportunity to congratulate each finalist – we are thrilled to share this journey of accomplishment with you.

This exciting night of reward and recognition will take place on April 25, 2014. Everyone from the BAM team will be in attendance for the award ceremony. We are looking forward to seeing our industry friends and celebrating everyone’s success together. Stay tuned for an announcement of winners post award night.

Check out the full list of finalists here. Good luck to everyone, from team BAM.



Empire Communities Wins Green Builder of the Year


I am so proud to announce that our client Empire Communities won Ontario Green Builder of the Year at the 2013 EnerQuality Awards of Excellence last night. Sponsored by the Ontario Home Builders’ Association (OHBA), the Green Builder of the Year award recognized this outstanding homebuilder for their leadership in environmental responsibility. I would like to sincerely congratulate Empire Communities on their green and sustainability commitment.

As our industry becomes greener and more environmentally conscious, it gives me great pleasure to stand behind homebuilders that are leading this kind of change and to help market the tremendous advantages to homeowners. At BAM, we stand behind the vision for a healthier living environment and we are honoured to be a part of their success. Again, congratulations to Empire Communities. We wish you continued success for the year to come.

Empire Communities is also a finalist for the Canadian Home Builders’ Association (CHBA) Green Builder of the Year.  Stay tuned, as it will be announced at the CHBA Conference in April.

BAM Goes to the NAHB International Builders’ Show

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This past weekend, I embarked on a trip to Las Vegas for the NAHB International Builders’ Show in search of inspiration. What I found was a plethora of new and fresh ideas, and I could not be more ready to tackle the year ahead.

The first part of the event is taking in the new offerings from manufacturers. I got to browse all the latest trends in building and design, and this year there was a big emphasis on new luxuries for kitchens and bathrooms. It seems as though the market is catering to a more luxurious and almost escapist approach. Bathrooms are looking more like spas and kitchens are looking more like restaurants, and it’s creating better experiences for homeowners. We’re in the age of multiple showerheads and jets! One product that stood out for me was a showerhead from Kohler; it had a speaker built in so you can play audio from your handheld device via Bluetooth.

Another thing I noticed is that many Chinese companies are beginning to enter the market. What the Chinese bring are innovative designs at lower prices, ultimately lowering prices of products that are expensive in the current market. This will create more value and selection for homeowners.

Another great thing about the Builder Show is the chance to get a first hand look at the products and trends coming to the GTA. Understanding what is available for GTA homebuilders always helps with pitching projects and encouraging our clients to offer more to consumers.

And lastly, what would a building show be without the seminars. This year we made a special effort to attend as many digital marketing seminars as possible; staying ahead of the curve is very important in today’s always changing and expanding digital market.

As expected, my trip to the International Builders’ Show left me more passionate about this industry than ever, and revved up with new ideas for 2014.

Visit the BAM Facebook page to see a photo gallery from the event.

Our Clients Empire Communities and Brookfield Residential are Nominated for EnerQuality Energy Star Awards

I will never grow tired of hearing about our clients being nominated for awards. Not only does it mean we’ve gone after the right clients, it means we’ve done our job marketing them.

Last week, two of our biggest clients, Empire Communities and Brookfield Residential, were each nominated for EnerQuality’s ENERGY STAR for New Homes Builder of the Year award. Empire is also nominated for the Building Innovation award and the Ontario Green Builder of the Year award. I want to take this opportunity to say congratulations.

More and more, our industry is becoming greener and more environmentally conscious about building homes. Not only is this great for the environment, but homeowners benefit by living in energy efficient homes that produce higher energy savings, better air quality and fewer emissions. This message is easy for BAM to stand behind.

We’re thrilled to be a part of our clients’ success in marketing green and building a reputation for designing sustainable homes for their homeowners. While we share their vision and message, it really is the builders standing behind their commitment to advancing homebuilding and for that, they’re being recognized. Congratulations again. BAM is proud to be part of your continuing success.

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