Introducing Our Newest Client


One of my favourite times at BAM is announcing when we have a new client. I’m so thrilled to say that day has come again! Over the last several months, the team has been working incredibly hard bringing this new client to life. We’ve gone from strategy to execution in four short months. I’d like to introduce you to our newest project – Queensville.

Queensville is going to be the next amazing new town in Ontario. With over 6,000 houses planned, this project exceeds anything we’ve ever done inside the walls of BAM. Our team is very proud to be working on this new client and is showing it love and dedication every step of the way.

We’ve been given the opportunity to team up with three of the most experienced and trustworthy builders in Ontario. The best part? They’re just as passionate and visionary about this project as we are. We’re so excited to be building this amazing new destination.

As always, we’re backing this project with a dynamite team of inspired individuals. When it comes to the marketing of Queensville, BAM is truly adding our own special touch. In order to maximize customer experience from the very start of this project, we’ve implemented marketing automation into each of our practices. What’s that? It’s just a fancy way of saying that we’re providing each customer with a personalized experience. We’re confident this is going to set Queensville apart from the rest.

Here’s a little bit more information about Queensville so that you can get as excited as we are. First is the incredible location. It’s going to be its own private destination, but connected to everything! It neighbours Aurora, Richmond Hill and Markham and is connected to Toronto by the 404. The home designs will pay tribute to the family with spaces inside and out where family can enjoy being family. We’re planning 36’ and 45’ homesites with a limited line of boutique townhomes.

Thanks to my incredible team at BAM for their hard work on this project! I know each of us are looking forward to continued success as this incredible development unfolds.

BAM Day: Survivor Style

Once a year, the whole team at BAM takes a well-deserved day away from the office to engage in team-building activities. This year’s theme was: “Survivor Style”. The team got going bright and early last Wednesday morning and took a ferry out to Centre Island. This year was one for the books!

In teams of five, we were subjected to competitive challenges that tested our problem solving skills, team-collaboration, communication styles, creativity and strategy building. It was basically a day around the office – but with brightly coloured lei’s for team markers.

The winning team started the day with the motto “win at all costs” – and it certainly paid off! It was great to see everyone working together to strengthen our already amazing team spirit. Practicing effective collaboration is important at BAM and Survivor Day was no exception to the rule.

Here are some shots of our incredible team putting their skills to work!

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During our day on the island, we had a special treat for lunch – tacos cooked over open flame by one incredibly talented chef. Everyone enjoyed fueling up after a morning packed with competition and fun. For more photos of Survivor Day, check out BAM’s Facebook page.

Thanks to everyone for another amazing BAM Day – until next year!

The Medium is the Message: Why Marketing Automation is Taking Over



Gone are the days where marketing plans are made without the consideration of quantity in addition to quality. What am I talking about here? Marketing automation – its kind of a big deal. Lately, it’s getting harder and harder not to notice it. In fact, the marketing automation industry is expected to grow 50% by 2015.

What is Marketing Automation?

 Marketing automation is all about providing your customers with a personalized experience. When a customer returns to your website for the second, third or fourth time, they will be given an experience created specifically for them according to their needs and interests. Sounds great, right? But, what does this accomplish for the marketer? First and foremost, marketing automation reduces some of the repetitiveness we see with the marketing process. It does this through what is called customer segmentation. Automation software will use information such as age, gender or education to classify customers browsing your website. At this point, you’re able to create a target population and measure how effective your content is – this means you can your allocate resources to the right people!

 What Makes Marketing Automation Great?

Currently, this is our biggest initiative at BAM. We are constantly looking for ways to grow in the digital world – and this is the next big thing for our team. In our industry, we want to provide our customers with the right kind of information at the right time. Which means we have to make sure the content is highly personalized to each buyer. The goal is to learn about them – their age, demographic, number of kids and so on. Are they a family of five? Then we will show them exclusively homes that suit those needs. It’s all about nurturing our customers to improve their online experience, which in turn creates more leads.

Team BAM is also thrilled at the opportunity that marketing automation provides to set measurable objectives for each of our campaigns. We can also deliver segmented emails and track how customers react to them – which means we can further personalize future web content and emails for them. As we seek to deliver the right content at the right time, we will be able to determine what’s working and what isn’t. And really, what’s more valuable than that? Another bonus is the inclusion of social media – this means additional platforms for us to engage and interact with our customers and prospective customers.

As we shift from sending out mass, random content to understanding and personalizing each customer’s experience, we close in on a marketing strategy that makes sense. Marketing automation guides the conversation, timing and personalization that we need to make this important shift. What’s your opinion on it? Tweet me, I’d love to hear it.







The Power of A/B Testing



Testing, testing, 1,2,3. The concept of A/B testing isn’t much more complicated than that! Using A/B testing is the practice of randomly splitting your registrants or users into groups, and offering each group a different version of content. For example, if you are trying to test the effectiveness of a subject line, newsletter, different version of a website or an ad, you would present each group with a different experience. After the test, you’ll be able to measure which option is driving the most desirable behaviour. Sounds great, doesn’t it? We agree – and that’s why we do it!

At BAM, we strive to give each of our clients the best the digital world has to offer – and this includes A/B testing. We feel the key to success here is having a rigorously controlled process that generates reliable and accurate results. For instance, we know the importance of controlling our variables. We know that offering a user one option this week and a different option next week is not going to provide accurate results. User behaviour changes week over week – and we pay attention to these kinds of details!

Our A/B testing practices ensure speed, accuracy and effectiveness. We use A/B testing in our email marketing to determine the preference of a small percentage of our list before blasting the winning content to the remainder of the list.

Currently, team BAM is experimenting with different colour schemes, different calls to action, different landing pages and different page structures. “The ultimate goal is to see which combinations of these elements on a page drives the most conversions”, says our Digital Advertising Manager. We are always looking for “the next big thing” for our clients. Stay tuned next week as we discuss how Marketing automation is the new digital frontier – and how we’re rocking it at BAM.



Smart Homes: How Automation Technology is Transforming the Home

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We’re all adjusted to the modern conveniences of our smart phones – but what about controlling our homes with the touch of a button? What if we could program our homes, communicate with our homes and rely on them for self-sufficiency? Believe it or not, these once outrageous seeming requests are a reality. In fact, they’re expected to continue popping up in more and more homes.

Home automation technology has been around for several decades, but the industry has been slow to take off. But, according to ABI Research, it looks like that’s about to change. They’ve projected that the home automation industry will grow to $14.1 billion in worldwide revenues by 2018. Looks like this technology is something we better get used to! At BAM, our focus will shift to encouraging builders to offer these new technologies in order to stay current and attract the younger generation. Here are four gadgets to look out for.

Smart Thermostats

The Nest Thermostat is a fine example of smart thermostats. The nest is programmable and capable of learning your habits and heating or cooling your home accordingly. The company is now rolling out a smoke and carbon monoxide alarm that connects to WiFi and interacts with the homeowner through its smartphone app.

Digital Backplash

Believe it or not, digital backplash is a growing trend for kitchens! They are installed above kitchen countertops and below cabinets where traditional backplash would go. These intelligent walls can display pictures of artwork, find your favourite recipe on the Internet or pull up your security camera feed.

Smart Lock System

Smart lock systems grant keyless access to your home though Bluetooth phone recognition technology. They also allow you to customize their lock – this means you can monitor access to your home and no more locking yourself out of the house!

Smart Kitchen Appliances

The kitchen is becoming ‘smarter’ thanks to high-tech appliances from Samsung, Miele, and LG Electronics. Smart refrigerators like LG’s keeps track of the contents inside! It does this by scanning your receipt and alerting you when an item is about to expire. It can also recommend recipes based on stored contents and when you need to replace items, you can order online via the fridge’s LCD display screen.

Further validation for automation technology can be seen inside companies around the world.  Many offices are getting on board with smart technology and teaching their employees how to stay ahead of the curve. Naturally, this translates to better customer service. If the employees are well versed in hot technology, customers are going to learn why they need it as well! Besides, who wants to live in a home with outdated technology?

So, what do you think? Is home automation technology here to stay?

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