Team BAM Attends Exclusive Google Branding Event

Andrea Schwebel & Michael Gregoris at Google Partners 1 Year Anniversary Party in Toronto

Andrea Schwebel & Michael Gregoris at Google Partners Digital Marketing Party in Toronto

BAM attended an exclusive Google Partners event last Friday. To show their appreciation for the success of Google Partners over the last year, Google invited two representatives from our team. A member of our eBAM department and a member of our Client Services department were pleased to attend.

The event was hosted during Google’s first-ever Think Brand Week – a week of seminars and an interactive exhibit showing some of the best digital work from around the globe to brands and agencies. The event certainly got our creative juice flowing! There was a collection of advertising and ideas that demonstrated creativity and cutting edge technology.


We enjoyed the hands-on demos and great conversation with other industry professionals. Some of our favourite exhibits were the Google Glass virtual glasses, the Molson Canadian passport fridge and the huggable Coke machine.  We really felt the love for the Coke vending machine because it required an open-armed hug before it would dispense a can of Coke! We also didn’t mind Google’s incredible wall of donuts and candy bar!

hug coke

Google put on a great event and it was incredible to see the best brand campaigns from around the world, and the technology that is shaping the future of advertising. Thanks to Google for having us!

For more pictures of the event, you can visit the BAM Facebook page.

Celebrating at the 34th Annual BILD Awards


Team BAM was in full attendance for the 34th annual BILD awards last Friday. The whole team was thrilled to be part of such a magnificent event. The room was packed with home-building and land development industry professionals – and we couldn’t have been more excited to be part of it!

We’re pleased to announce that two of our clients took home BILD awards from the ceremony. This year’s Green Builder of the Year (Low-Rise) was awarded to Empire Communities. This award recognizes outstanding leadership in green building practices. Empire Communities demonstrates dedication to sustainability from the site planning stage through to their home designs and construction, and we’re proud to be part of their team when it comes to strategizing and marketing this green edge. Way to go, Empire Communities!

Empire WIN

Brookfield Residential and BAM were awarded with the newest BILD award for the year – best new video. You could hear team BAM cheering on our clients as they accepted their awards.

Brookfield WIN

We’re proud of all of our clients for their focus on quality, innovation and industry leadership this year. Each finalist deserves a pat on the back – hard work and dedication were really evident this year! I would also like to take this opportunity to thank my amazing team at BAM for their contributions.

A great night was had by all – we enjoyed seeing all of our industry friends and celebrating everyone’s success together. Here’s to another great year ahead! You can check us out on Facebook for more photos of the night!

Top Kitchen Trends of 2014


Arbors                                                                                                                                                                The Arbors in Aurora by Brookfield Residential

Whether you crave a sleek and modern kitchen or the cozy cottage feel, you’re sure to be inspired by the top kitchen trends for this year. They are refreshing, versatile and innovative. Here are some of my favourites for 2014.

Professional Grade Kitchens at Home

Bam_NUVO_Kitchen_Final                                                                                                                                                          NUVO’s Epicurean Kitchen by Highmark Homes

Home kitchens with a commercial feel is a trend that we’re starting to see more and more – and it looks like it’s here to stay. In terms of functionality, homeowners simply can’t resist falling in love with the extra prep space. Not to mention the open concept is visually appealing and perfect for hosting gatherings with friends and family. Commercial style appliances are also making a frequent appearance. Everything from ranges to apron sinks are trending all over the kitchen scene. The commercial style kitchen may not keep your chocolate soufflé from falling, but it sure will make you feel like a chef.

Decorative Backsplash 

Pace                                                                                                                                                                                    Pace Developments

Decorative tiles are really starting to pack a punch these days. A beautiful designer backsplash can be the most striking part of the kitchen. Styles to look out for are the sparkling mosaic, the floor to ceiling, the natural look and the shared colour scheme. The sparkling mosaic design can be done in so many shapes, sizes and colours – a great option if you’re looking to customize your style. The floor to ceiling design is a dramatic way to create a focal point. The natural look is fantastic for kitchens with a cottage feel or when you need to visually warm up the space. Finally, a shared colour scheme gives your home some decorative unity and an even flow and feel.

Colours That Pop

DP_Sherry-color-pops-in-kitchen_s3x4_lg                                                                                                                                                                                    Source:

Another kitchen trend we’re starting to see a lot of is small pops of colour. This look is making an appearance for cabinets as well as cabinet interiors and open shelving. We’re seeing a lot of bright paint or bold wallpaper to accomplish this look. Like cabinets, sinks are also moving away from the traditional black and white. A colourful sink is a great way to add some flare to a neutral kitchen. You can also accent with contrasting accessories to complete the look you’re striving for. Using bold colours in an area like the kitchen provides a high-impact for your overall style.  

Organization in Mind

Bam_Triumph_Kitchen_Final (1)                                                                                                                                                              The Triumph Kitchen by Highmark Homes

Instead of just organizing items around the kitchen, homeowners are opting for designs and accessories with functionality and organization in mind. Some of the popular accessories right now are deep drawers, full-extension drawers, divided storage, utensil racks, tray cabinet storage, knife blocks and bread drawers. Storage is always a request for homeowners, but it seems like 2014 is all about maximizing space to increase functionality. 

Team BAM loves getting involved in kitchen designs. Most recently, we have helped brand Lancaster Homes’ new In Style Kitchen, NUVO’s Epicurean Kitchen and Empire’s Live In Kitchen. What are some of your favourite kitchen trends? Tweet me.





BAM Becomes a Google AdWords Certified Partner


Just last week, BAM became a Google AdWords Certified Partner. Team BAM has been rocking their digital game for quite some time – but this new development really seals the deal for us. Over the last five years, we’ve really been pushing the envelope to better manage our clients’ online needs. With brand new team members in our eBAM department and in client services, we are performing at our highest level ever.

What is Google AdWords Certification?

To become a Certified Partner, a business must have managed at least $10,000 in ad expenditures over the last 90 days and have at least one of its employees pass two exams to individually certify them. We had the first requirement going for us, but it wasn’t until we hired a new Digital Advertising Manager that we fulfilled the second criteria. This Google AdWords Certification has even started a trend around the office! Four other members from our client services and eBAM departments have been inspired to set goals to achieve their certification in 2014. Go team BAM!

How does this benefit BAM?

Never underestimate the power of learning. Team BAM is taking advantage of all the useful tools available for effective online marketing. Through the certification process, we’re gaining training directly from Google, which will improve our SEM skills and expertise. Google Partnership also means we receive exclusive access to a range of benefits including live training events, industry insights, beta test opportunities and extra support.

How does this benefit our clients?

Our proficiency will go a long way in helping us reach new levels with our clients. Our new Google Partnership badge will ensure we work more efficiently by using the resources provided by Google to optimize our clients’ accounts by enhancing their opportunities online.

Each day we continue to learn, grow and expand as a team. After five years of growing our eBAM team, we are leading the online marketing field for new homebuilders. I can’t wait to see what we achieve in the next five years as we continue to get stronger, smarter and more innovative as a team.

Team BAM rocks the BILD Awards Finalist List


With the 34th Annual BILD Awards just around the corner, team BAM is smiling ear to ear. Each year, the GTA’s best builders, designers and sales and marketing professionals from the building and development industry are recognized at the BILD Awards. This year, we are honoured to stand behind our clients with 11 nominations.

We’ve been amping up our digital game for years, and judging by the list of nominations, our hard work has paid off. Team BAM is proud to announce nominations for best e-mail marketing piece, best website and best social media campaign. We know for sure that we are taking home an award for Best Video, because we hold all finalist nominations.

Check out the list of awards BAM is up for:

Best E-Mail Marketing Piece:

Brookfield Residential – BNews

Empire Communities – Lakeside

PACE Developments – Corporate Web eBlast

Best Video:

Brookfield Residential – “I Love my Brookfield Home”

Empire Communities – Imagine

Highmark Homes – Triumph

Treetops – Brookfield Residential and Orchard Ridge Homes

Best Social Media Campaign:

Brookfield Residential

Treetops – Brookfield Residential and Orchard Ridge Homes

Best Website:

Treetops – Brookfield Residential and Orchard Ridge Homes

Best Low-rise Sales Office:

Treetops – Brookfield Residential and Orchard Ridge Homes

We’re also thrilled to see that our client Highmark Homes is nominated for Best New Home Design (semi or townhome over 1,500 sq. ft.) for the Bold design from their unique Triumph community that we marketed, and that our major client Empire Communities is up for Green Home Builder of the Year (Low Rise).

We are proud of each of our clients for their focus on quality, innovation and industry leadership this year. I would like to take this opportunity to congratulate each finalist – we are thrilled to share this journey of accomplishment with you.

This exciting night of reward and recognition will take place on April 25, 2014. Everyone from the BAM team will be in attendance for the award ceremony. We are looking forward to seeing our industry friends and celebrating everyone’s success together. Stay tuned for an announcement of winners post award night.

Check out the full list of finalists here. Good luck to everyone, from team BAM.



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