The BAM Team Visits Two of Our Flagship Showrooms for Empire Communities

The BAM Team Visits Two of Our Flagship Showrooms for Empire Communities
Last week, the BAM team took a field trip to visit two of our flagship community showrooms for Empire Communities, our biggest client. The first community we visited was Imagine, located in Niagara and the second was Wyndfield, located in Brantford.

The BAM team who put these inspiring showrooms together executed their strategy and designed everything, from the layout to the cafe sections, from the multi-media displays to the touch screens. The trip was a great way for the team members who don’t normally have the chance to visit our sites to enjoy the fruits of their labour and take in the finished projects.

As different people take on different responsibilities throughout the process, it’s a pleasure, as BAM President, to witness the team tackle their individual tasks and bring everything together. From designing the interactive touchscreens to the layout of a small cafe, many gifted people put their personal spin on things. For the team members who may have helped from afar, this was an opportunity to see everyone’s accomplishments and our vision come to life.

The BAM Team Visits Two of Our Flagship Showrooms for Empire Communities
In all honesty, we visited the two best showrooms we have ever produced. I hope the visit allows us to see every aspect of such a major project. For many in the BAM squad, these showrooms were their babies and as much as the visit was a reward for hard work and dedication, I hope the team begins thinking about how we can produce something better next time. It won’t be long before we’re back to the drawing board and I’m witnessing, once again, an immense pride in what we do.

See the full gallery of our field trip on the BAM Facebook page.

Fear and Loathing in a St. Martin Sales Office

The Indigo Green sales centre in St. Martin.

The Indigo Green sales office in St. Martin.

My recent vacation to St. Martin wasn’t all pleasure. I took some time to visit a local sales office as a reconnaissance mission. Upon entering the sales office, I was first surprised by the size and, let’s say, lack of quality. As a real estate marketer, I will say that I wasn’t impressed. Inside the sales office, one lone desk sat stagnant in the tiny room. The walls were practically bare and the lighting was dim. The place lacked emotion without any visual stimulation.

There is a point to all this! I was appalled by how horrible the sales experience was for $600,000 homes and visiting this sales office made me think of how well we present and package pre-construction housing here in Toronto.

The market here at home is vastly different; new developments and communities sell fast and before the shovel breaks the soil. As a marketer, this style of buying forces you to deliver your best marketing time and time again. I’m proud to say I’ve contributed to making Toronto the number one pre-construction market in the world. As a result of the technology and strategy we’ve implemented in our campaigns, we sell more homes before they’re built than anywhere else. That stat alone speaks to the caliber of marketing in the Toronto scene.

The way in which Toronto has grown to such a successful pre-construction market is because we offer something extra. We offer touchscreens, scale models, social media and much more, and these interactive marketing materials and showrooms create an experience for homebuyers. We attempt to sell the lifestyle and benefit of new home communities and to educate and excite them. This was solely lacking in my experience in St. Martin. We’ve evolved this way because people like me are always hungry and always searching, traveling and researching our competitors and other markets with the goal to always get better and outdo one another.

Adapt or Die: My article for Ontario Home Builder’s magazine

In an article I wrote for the latest issue of Ontario Home Builder magazine, I took a look at the changing landscape of technology in real estate marketing. The article explores basic marketing principles like knowing your audience, but discusses how technology can vastly improve marketing homes to certain demographics and coming up with new and innovative ways to solve the hurdles of traditional marketing. The new marketing 101.

Read the entire article:

 

John's OHB Magazine article Winter 2014 - scan of published copy

Christmas at BAM

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A couple of weeks back, the BAM team celebrated Christmas with a bang at the Zazou Lounge in downtown Toronto. Not only is the BAM Christmas party a time to relax, have some fun and get to know each other and each other’s families a little better, it’s a time for celebration. It’s a celebration of comradery and teamwork and celebrating the year that was, which, with its ups and downs, was one of our best.

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One thing I like in particular about the BAM Christmas party is having the spouses/partners see what BAM is all about. The BAM employees are high-energy people; they’re very engaged and often make personal sacrifices to make sure their job gets done. It’s important for the families to witness that type of engagement in action and I’m sure they took notice of how well we get along. It’s also important to put a face to the names they only hear at home.

The major highlight of this year’s party was the team’s assignment to construct a video about why they should win a set number of prizes. I could not be more impressed with their output. The results showcased the creativity, interest and engagement by a great group of people.

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But ultimately, it’s Christmas. Our party is a way for me to say thanks to everyone for their hard work, determination and sacrifice over the past year in making BAM grow. The party was a huge success and you better believe it set the tone for next year. Our engines are revving and ready to go in 2014.

See a full gallery at the BAM Facebook page.

Our Clients Empire Communities and Brookfield Residential are Finalists for 5 CHBA Awards!

I’m proud to announce that our clients Empire Communities and Brookfield Residential are finalists for 5 Canadian Home Builders’ Association (CHBA) National SAM awards this year.

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First, Orchard Ridge Homes and Brookfield Residental’s Treetops community is nominated for Best Project Signage and Logo, Best Website and the prestigious Marketing Excellence Award.

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Empire Communities is nominated for the highly coveted Green Home Award for their Manhattan model at Imagine, a new home community in Niagara Falls which we opened for Empire this year, and which is also up for Best Project Signage and Logo.

The Manhattan home showcases Empire Communities’ latest green initiative: geothermal technology! Geothermal energy can save homeowners up to 80 per cent in total heating and cooling costs over traditional home energy costs, and is offered as an option on all new homes at Empire’s Imagine community as part of a progressive new green initiative on their part.

Both clients are familiar with winning; Brookfield won the Marketing Excellence Award from CHBA last year for their Pathways in Caledon East community which we marketed, and Empire won the ENERGY STAR for New Homes Builder of the Year at the EnerQuality Awards in 2011 and was again nominated in 2012, demonstrating that they’re industry leaders when it comes to green home building.

I always enjoy these types of posts and seeing my clients and employees recognized for their success and hard work. Each time a client of ours is nominated, it’s a testament to the great things we do at BAM and to our clients’ hard work and dedication to building and providing Ontario families the best homes possible.

Congratulations again to Brookfield Residential and Empire Communities. (You can see all the finalists here.)

Go BAM go!

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