Top Kitchen Trends of 2014

 

Arbors                                                                                                                                                                The Arbors in Aurora by Brookfield Residential

Whether you crave a sleek and modern kitchen or the cozy cottage feel, you’re sure to be inspired by the top kitchen trends for this year. They are refreshing, versatile and innovative. Here are some of my favourites for 2014.

Professional Grade Kitchens at Home

Bam_NUVO_Kitchen_Final                                                                                                                                                          NUVO’s Epicurean Kitchen by Highmark Homes

Home kitchens with a commercial feel is a trend that we’re starting to see more and more – and it looks like it’s here to stay. In terms of functionality, homeowners simply can’t resist falling in love with the extra prep space. Not to mention the open concept is visually appealing and perfect for hosting gatherings with friends and family. Commercial style appliances are also making a frequent appearance. Everything from ranges to apron sinks are trending all over the kitchen scene. The commercial style kitchen may not keep your chocolate soufflé from falling, but it sure will make you feel like a chef.

Decorative Backsplash 

Pace                                                                                                                                                                                    Pace Developments

Decorative tiles are really starting to pack a punch these days. A beautiful designer backsplash can be the most striking part of the kitchen. Styles to look out for are the sparkling mosaic, the floor to ceiling, the natural look and the shared colour scheme. The sparkling mosaic design can be done in so many shapes, sizes and colours – a great option if you’re looking to customize your style. The floor to ceiling design is a dramatic way to create a focal point. The natural look is fantastic for kitchens with a cottage feel or when you need to visually warm up the space. Finally, a shared colour scheme gives your home some decorative unity and an even flow and feel.

Colours That Pop

DP_Sherry-color-pops-in-kitchen_s3x4_lg                                                                                                                                                                                    Source: http://www.hgtv.com

Another kitchen trend we’re starting to see a lot of is small pops of colour. This look is making an appearance for cabinets as well as cabinet interiors and open shelving. We’re seeing a lot of bright paint or bold wallpaper to accomplish this look. Like cabinets, sinks are also moving away from the traditional black and white. A colourful sink is a great way to add some flare to a neutral kitchen. You can also accent with contrasting accessories to complete the look you’re striving for. Using bold colours in an area like the kitchen provides a high-impact for your overall style.  

Organization in Mind

Bam_Triumph_Kitchen_Final (1)                                                                                                                                                              The Triumph Kitchen by Highmark Homes

Instead of just organizing items around the kitchen, homeowners are opting for designs and accessories with functionality and organization in mind. Some of the popular accessories right now are deep drawers, full-extension drawers, divided storage, utensil racks, tray cabinet storage, knife blocks and bread drawers. Storage is always a request for homeowners, but it seems like 2014 is all about maximizing space to increase functionality. 

Team BAM loves getting involved in kitchen designs. Most recently, we have helped brand Lancaster Homes’ new In Style Kitchen, NUVO’s Epicurean Kitchen and Empire’s Live In Kitchen. What are some of your favourite kitchen trends? Tweet me.

 

 

 

 

BAM Becomes a Google AdWords Certified Partner

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Just last week, BAM became a Google AdWords Certified Partner. Team BAM has been rocking their digital game for quite some time – but this new development really seals the deal for us. Over the last five years, we’ve really been pushing the envelope to better manage our clients’ online needs. With brand new team members in our eBAM department and in client services, we are performing at our highest level ever.

What is Google AdWords Certification?

To become a Certified Partner, a business must have managed at least $10,000 in ad expenditures over the last 90 days and have at least one of its employees pass two exams to individually certify them. We had the first requirement going for us, but it wasn’t until we hired a new Digital Advertising Manager that we fulfilled the second criteria. This Google AdWords Certification has even started a trend around the office! Four other members from our client services and eBAM departments have been inspired to set goals to achieve their certification in 2014. Go team BAM!

How does this benefit BAM?

Never underestimate the power of learning. Team BAM is taking advantage of all the useful tools available for effective online marketing. Through the certification process, we’re gaining training directly from Google, which will improve our SEM skills and expertise. Google Partnership also means we receive exclusive access to a range of benefits including live training events, industry insights, beta test opportunities and extra support.

How does this benefit our clients?

Our proficiency will go a long way in helping us reach new levels with our clients. Our new Google Partnership badge will ensure we work more efficiently by using the resources provided by Google to optimize our clients’ accounts by enhancing their opportunities online.

Each day we continue to learn, grow and expand as a team. After five years of growing our eBAM team, we are leading the online marketing field for new homebuilders. I can’t wait to see what we achieve in the next five years as we continue to get stronger, smarter and more innovative as a team.

Team BAM rocks the BILD Awards Finalist List

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With the 34th Annual BILD Awards just around the corner, team BAM is smiling ear to ear. Each year, the GTA’s best builders, designers and sales and marketing professionals from the building and development industry are recognized at the BILD Awards. This year, we are honoured to stand behind our clients with 11 nominations.

We’ve been amping up our digital game for years, and judging by the list of nominations, our hard work has paid off. Team BAM is proud to announce nominations for best e-mail marketing piece, best website and best social media campaign. We know for sure that we are taking home an award for Best Video, because we hold all finalist nominations.

Check out the list of awards BAM is up for:

Best E-Mail Marketing Piece:

Brookfield Residential – BNews

Empire Communities – Lakeside

PACE Developments – Corporate Web eBlast

Best Video:

Brookfield Residential – “I Love my Brookfield Home”

Empire Communities – Imagine

Highmark Homes – Triumph

Treetops – Brookfield Residential and Orchard Ridge Homes

Best Social Media Campaign:

Brookfield Residential

Treetops – Brookfield Residential and Orchard Ridge Homes

Best Website:

Treetops – Brookfield Residential and Orchard Ridge Homes

Best Low-rise Sales Office:

Treetops – Brookfield Residential and Orchard Ridge Homes

We’re also thrilled to see that our client Highmark Homes is nominated for Best New Home Design (semi or townhome over 1,500 sq. ft.) for the Bold design from their unique Triumph community that we marketed, and that our major client Empire Communities is up for Green Home Builder of the Year (Low Rise).

We are proud of each of our clients for their focus on quality, innovation and industry leadership this year. I would like to take this opportunity to congratulate each finalist – we are thrilled to share this journey of accomplishment with you.

This exciting night of reward and recognition will take place on April 25, 2014. Everyone from the BAM team will be in attendance for the award ceremony. We are looking forward to seeing our industry friends and celebrating everyone’s success together. Stay tuned for an announcement of winners post award night.

Check out the full list of finalists here. Good luck to everyone, from team BAM.

 

 

Empire Communities Wins Green Builder of the Year

Empire

I am so proud to announce that our client Empire Communities won Ontario Green Builder of the Year at the 2013 EnerQuality Awards of Excellence last night. Sponsored by the Ontario Home Builders’ Association (OHBA), the Green Builder of the Year award recognized this outstanding homebuilder for their leadership in environmental responsibility. I would like to sincerely congratulate Empire Communities on their green and sustainability commitment.

As our industry becomes greener and more environmentally conscious, it gives me great pleasure to stand behind homebuilders that are leading this kind of change and to help market the tremendous advantages to homeowners. At BAM, we stand behind the vision for a healthier living environment and we are honoured to be a part of their success. Again, congratulations to Empire Communities. We wish you continued success for the year to come.

Empire Communities is also a finalist for the Canadian Home Builders’ Association (CHBA) Green Builder of the Year.  Stay tuned, as it will be announced at the CHBA Conference in April.

BAM Goes to the NAHB International Builders’ Show

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This past weekend, I embarked on a trip to Las Vegas for the NAHB International Builders’ Show in search of inspiration. What I found was a plethora of new and fresh ideas, and I could not be more ready to tackle the year ahead.

The first part of the event is taking in the new offerings from manufacturers. I got to browse all the latest trends in building and design, and this year there was a big emphasis on new luxuries for kitchens and bathrooms. It seems as though the market is catering to a more luxurious and almost escapist approach. Bathrooms are looking more like spas and kitchens are looking more like restaurants, and it’s creating better experiences for homeowners. We’re in the age of multiple showerheads and jets! One product that stood out for me was a showerhead from Kohler; it had a speaker built in so you can play audio from your handheld device via Bluetooth.

Another thing I noticed is that many Chinese companies are beginning to enter the market. What the Chinese bring are innovative designs at lower prices, ultimately lowering prices of products that are expensive in the current market. This will create more value and selection for homeowners.

Another great thing about the Builder Show is the chance to get a first hand look at the products and trends coming to the GTA. Understanding what is available for GTA homebuilders always helps with pitching projects and encouraging our clients to offer more to consumers.

And lastly, what would a building show be without the seminars. This year we made a special effort to attend as many digital marketing seminars as possible; staying ahead of the curve is very important in today’s always changing and expanding digital market.

As expected, my trip to the International Builders’ Show left me more passionate about this industry than ever, and revved up with new ideas for 2014.

Visit the BAM Facebook page to see a photo gallery from the event.

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