Hey there. We’d like to take a moment to give ourselves a big pat on the back. Today, we are very excited about Google AdWords – particularly after our amazing Quarterly Business Review with the good folks at Google.
Here in the BAM digital department there are plenty of things that get us excited. After all, we place a premium on digital advertising and praise its efficacy as a channel for new home and condo sales, so we quite literally live and breathe digital. We want to have the best ads, the best performance, and the cheapest clicks, so that we can convert those efficiencies into profitable new home sales.
Over the past 3 quarters BAM’s digital advertising team has worked tirelessly with new Google technologies, web development teams and clients to streamline the advertising process from start to finish. Efficiency is the name of the game, and BAM has innovated in ways to capitalize on efficiencies.
Quarter-over-quarter, BAM has reinvented the way it utilizes AdWords as part of the home selling process, and the results have started to pour in. Over the past 6 months, we’ve seen our overall account clickthrough rate on ads quadruple. From an average clickthrough rate of 2% in March, we’ve managed to up that figure to 8% through the end of Google’s Q3 in October.
Is that good? For comparison, other advertisers in our industry have seen modest increases from 2% to 3% in the same timeframe, which gives BAM a 172% advantage. When you see that kind of comparative improvement, excitement ensues. Check out the infographic below to see how BAM has upped its game with AdWords the past few months.