JohnAmardeil.com

I was extremely happy to learn that BAM was nominated for no fewer than eight BILD awards this week.

Above all, I was proud that BAM’s nominated for two social media campaigns. That’s two out of three finalists — the kind of odds I love.

In social media, even music and homes can go together

Triumph’s social media campaign was a perfect fit for its younger, fun-loving demographic.

The two social media campaigns for which we’re nominated are Brookfield Homes’ Pathways in Caledon East and Highmark Homes’ Triumph.

The former comprises a blog and Facebook page, both of which see a lot of activity coming from current and prospective homeowners.

As for the latter, its backbone was a music contest (yep, you read that right), which we hosted on Triumph’s Facebook page. The campaign includes a Twitter account and a series of posts in the corporate blog.

As these two campaigns show, the key to social media is to have a friendly voice, to provide followers with useful information, to avoid coming across as corporate or commercial, and to genuinely care for their needs, making sure their concerns are addressed as soon as possible.

It’s all about the client

In many ways, Pathways is the opposite of Triumph in that it attracts couples that are married, have kids, and seek a peaceful, family-friendly community.

Of course, the greatest satisfaction comes not from nominations or awards.

It comes from knowing that we are providing the highest level of service and quality in strategy, creative, management and production.

It comes from knowing we are doing our very best to truly delight and amaze each and every client we are privileged to serve.

Still, it’s great to see BAM’s hard work recognized, especially in the area of social media, which I have long told clients will only become more important.

Our nominations are:

PROJECT OF THE YEAR – LOW-RISE

Brookfield Homes, Pathways – BAM Builder Advertising and Marketing (see this link)

BEST DIRECT MAIL

Brookfield Homes, Pathways – BAM Builder Advertising and Marketing (see this link) 

BEST NEWSPAPER AD

Brookfield Homes, Pathways – BAM Builder Advertising and Marketing 

BEST LOW-RISE SALES OFFICE

Brookfield Homes, Pathways – BAM Builder Advertising and Marketing  (see this link)

BEST SOCIAL MEDIA CAMPAIGN

Brookfield Homes, Pathways – BAM Builder Advertising and Marketing (see this link)

Highmark Homes, Triumph – BAM Builder Advertising and Marketing (see this link)

BEST WEBSITE

Highmark Homes – BAM Builder Advertising & Marketing (see this link)

BEST MODEL HOME

Eden Oak Homes, Estates of Credit Ridge, “The Newcastle” – BAM Builder Advertising and Marketing (with Neodeco Designs)