More Reasons Why You Should Be on Social Media


A properly planned Facebook strategy can help drive the success of your business.

Do you read Profit magazine? If you do, a recent article called “How to Land a Canuck” may have caught your eye. It certainly caught mine.

Dealing mostly with how you should go about creating an effective online strategy for your business, the article started by introducing some eye-opening statistics:

• Canadians average almost 42 hours a month online. This is more than the people of any other country.

• Last year alone, Canadians spent $16.5 billion online.

• 60% of Canada’s 15 million Facebook users log in every day.

• 35% of Canadian consumers use social networks to research products or services. What’s more, over a quarter are more loyal to firms with a social media presence.

This article was written by none other than Toronto entrepreneur Joanna Track, creator of (which was recently acquired by Rogers) and, which aims to bring deluxe online shopping. So it seems like Ms. Track knows a thing or two about online marketing.

Admittedly, the article doesn’t touch on the new homes market. Yet it doesn’t take a great deal of imagination to see how these stats support the case that we too should be online in general and in social media in particular.

After all, most homebuyers begin their search online. And it would be shortsighted to ignore the fact that they are most likely already on Facebook. This is why we do our best to create amazing, SEO-optimized websites as well as social media channels (typically Facebook, although we often use blogs and Twitter).

What’s your social media experience like? Does it confirm the article’s stats?

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