Progressive Is In

Two weeks ago at the BILD Awards, I loved seeing so many progressive projects win.

Here’s why.

As I’ve written before, many of today’s consumers have a pent-up craving for fresh new interiors and exterior living. They may not want to live in a condo, but they do appreciate the sleek condo approach — even if they’re moving to a low-rise community in the outskirts of the GTA.

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Take our client Highmark Homes, whose community Triumph is opening soon in Whitby. For the first time ever in the region, homebuyers will get a chance to buy a home that combines cutting-edge finishes and contemporary exteriors — all without having to move to expensive Toronto.

What’s more, Triumph features Vanier Park, a 3-acre park billed as the spot for “the young and the young at heart.” We could’ve offered the usual gazebos and trails and so on — and we did. But we also kicked it up a notch and offered a splash pad and a zip line.

And that’s what today’s homebuyer wants — better, newer, more modern, and different — all for as low a price as they can get.

Challenging? Yes. Exciting? Hell yes.

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