From the Mail

20 Aug 2010 Leave a comment

by John Amardeil in Fan Mail Tags: ,

Nobody beats John. Noooobody!

Recently Empire Communities thanked us for the recent success their new advertising campaign was having. They thought it would be funny to Photoshop my picture into this Bad Boy ad. What better way to say that BAM knows how to deliver and get homes sold? Like Bad Boy, BAM knows how to make a catchy ad. In these lean times, people are looking for value and for ways to make their money go further. We helped Empire sharpen their pencils and deliver the best bang for people’s buck.

Housing Market Revolution: Solar Panels Getting Less Expensive

12 Aug 2010 Leave a comment

by John Amardeil in Trends Tags: , , , , ,

Technology Review reports that solar panels are becoming cheap enough to become a major component of green energy. The cost of solar panels has dropped 40 percent in the last 18 months. Photovoltaic, or solar, electricity now costs about 15 cents per kilowatt-hour in the best sunlight. That’s only twice the cost of wholesale electricity and wind.

Solar panels are quickly becoming a reality in Ontario. They’re currently being installed on some of Empire’s new homes, allowing homeowners to sell the excess energy they don’t need from solar panels back to the grid system.

With the government of Ontario’s push for green energy and new advances in technology, solar panels for homes could very well soon be the norm.

You can read the article from Technology Review here.

Marketing Today: Appealing with Emotion

06 Aug 2010 Leave a comment

by John Amardeil in In The Media, Strategies Tags:

The Toronto Star recently published an interesting article about the Mini. More practical and lower-priced competitors repeatedly lose to the Mini because the Mini stands on its own as a brand and has a strong personality. People who buy with their hearts will go after a product that speaks to them and suits their personality, instead of a more practical, yet stuffy, option. Read about it here.

We love applying this principle in the new home industry, by creating emotional products that speak to people. Products with personality will always win.

Marketing Today: Customization

31 Jul 2010 Leave a comment

by John Amardeil in In The Media, Strategies Tags: , ,

I came across a couple of articles on companies that are finding success in providing customizable options on their products. This technique works well in the building industry too. In the past, marketing meant creating a product and finding the ways to persuade people to buy it. With the advent of communication and production technology, there is no need for pushy sales tactics; you can just give people what they want. Why should a hamburger at Harvey’s be more customizable than major purchases like a house or a car?

Profit Guide wrote an article about customization across all industries.

You can also read about our own success with customization in the building industry with The Orchard.

BAM Turbo Charged Day a Great Success!

19 Jul 2010 1 Comment

by John Amardeil in Activities Tags:


BAM staff kicked it into high gear last week with our very own race day at Mosport. It was a great day of fun, sun and many laps around the track.

I would like to thank all our clients, suppliers, and media reps for joining us, and kudos to everyone for being brave enough to whip around the track in a high speed race car! The BAM Team all had a great day: good food, good conversation, good music and a beautiful day to top it off. It was a great day to get out of the city and reconnect in a relaxed environment. Thanks again to everyone who made it such a great day!

Check out BAM and friends in racing action on our photo gallery slideshow.

Previous Older Entries Next Newer Entries