Case Study: The Orchard

Challenge: Finding a distinct competitive advantage over new home competitors.

Strategy: Give buyers a home as special as they are.

Solution: The Orchard homes were designed to be unique from other homes, as buyers can make them exactly as they want.  We recommended that the Orchard provide buyers with vanities, fireplaces, wrought iron detailing on front doors and other options in their homes that are not normally available for buyers. People had the choice to raise the cabinets in their kitchen and to choose from two different finishes. Buyers could personalize their homes and express their own tastes.


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