Case Study: Streetsville Glen

Challenge: Market homes at $150, 000 more than nearby competitors.

Strategy: Find an innovative way to create perceived value and differentiate from competitors.

Solution: Redefine the concept of living from the ground up.

We realized that homes shouldn’t be compartmentalized in closed off rooms as people nowadays have less time to spend with their families. This is why we recommended an open concept “Live-In room,” a play on “living room” and a reminder of the overall purpose of owning a home. We combined all aspects of day-to-day life, such as cooking, eating, watching TV and spending time with family, into one open space on the ground floor of the homes and called it the “Live-In” room. We also gave buyers the opportunity to select from a variety of second floor plan options to suit their lifestyles: health, relaxation, family and more.


Live-in Style

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