Housing Market in GTA Staying Strong

After the surge of people searching for new homes in the spring and summer, the new home market usually slows down in the fall and winter. Yet here it is November and we’re still getting vast interest in our upcoming projects! This month, instead of things slowing down in terms of homebuyer interest and activity, we’re about to launch two major projects and getting huge interest. We’re doing registration campaigns and getting lots of names.

The GTA new home market is strong, and people are not only able, but eager to buy new homes. We’ll be selling lots of homes in late November and December – great news for homebuyers and builders alike.

The two main projects we’re now about to launch and getting registrants for are Pathways in Caledon East, a new family-friendly community by Brookfield Homes, and Weaver’s Mill in Georgetown, a young and fashionable townhome community by Eden Oak. We’re very excited to get these communities to the market.

More Torontonians moving to Satellite Towns & Cities

Urban sprawl is an ever growing issue in Toronto, but don’t tell that to people buying homes in Brampton, Mississauga and Georgetown. There are two groups of people who are buying homes in these regions:

  • Group A: Moving there because homes in Toronto are too expensive and they’ve decided it would be more economical to commute to work.
  • Group B: They found work in Brampton, Mississauga or Georgetown, areas which have been seeing huge growth during the last 2 decades, and they want to buy homes closer to their workplace.

As time goes by however Group B keeps getting bigger and bigger. According to Greg Kuenzig, a Toronto city planning consultant who recently moved to Brampton but now works overseas in London England, the number of people moving and working in satellite cities will eventually reach a point that it is arguably no longer urban sprawl. It’s just a completely separate city, with its own economy and its own local politics, with little connection to the overflowing metropolis which spawned it.

Satellite Cities and Population shown in PinkSatellite Cities is a term used to describe smaller cities around larger metropolises that grow in independently and have their own downtown core, city council, etc. Examples: Mississauga, Brampton and Vaughan.

Let’s take Georgetown for example, a prime location for people looking to commute to Toronto because of the GO Station. According to a 2006 census the population of Georgetown had risen to 36,690, a 16.4% increase over a 10 year period. In more recent years the Brampton and Oakville region has seen an explosion of growth, which has sparked many local stores and franchises to open up (which brings in local jobs and even more people).

The new Weaver’s Mill townhome development in Georgetown is a sign of the times. It’s catering specifically to young singles and couples who are looking for townhomes. Compared to the $500,000 one might spend on a house in Brampton, the $289,990 for a townhome at Weaver’s Mill is well worth it. The price difference is huge. The concept is simple: Draw in the young people who are willing to commute to Toronto via the GO train, offer them the benefits of a small town but with the convenience of still being close to Toronto.

But eventually these young couples have children, which means the community has to grow to accommodate more people who set down roots and decide they don’t want to leave. Eventually Georgetown will become a small city in its own right.

In Canada urban sprawl is basically a necessity. We’re still a young country and our population density is a mere 9.27 people per square mile, one of the lowest population densities in the world. (The North American average is 32 people/square mile and the global average is 115.) Our country is under-populated and urban sprawl/the flourishing of communities is bound to happen in a country which has yet to reach its potential.

Case Study: Streetsville Glen

Challenge: Market homes at $150, 000 more than nearby competitors.

Strategy: Find an innovative way to create perceived value and differentiate from competitors.

Solution: Redefine the concept of living from the ground up.

We realized that homes shouldn’t be compartmentalized in closed off rooms as people nowadays have less time to spend with their families. This is why we recommended an open concept “Live-In room,” a play on “living room” and a reminder of the overall purpose of owning a home. We combined all aspects of day-to-day life, such as cooking, eating, watching TV and spending time with family, into one open space on the ground floor of the homes and called it the “Live-In” room. We also gave buyers the opportunity to select from a variety of second floor plan options to suit their lifestyles: health, relaxation, family and more.

Website: http://www.mystreetsvilleglen.com/

Live-in Style

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