Gmail lost people’s entire accounts last week (they were all recovered). Back in December, Tumblr went down (chaos ensued).
Increasingly, our lives have moved almost entirely online. Just think about it – you’ve probably got your calendar online, banking, work for the office and then all of your own personal files and emails.
And yet, most people still don’t backup their stuff. Either consistently or at all.
There’s nothing worse than that helpless feeling that everything you’ve worked on and for is gone. So we’re protecting ourselves and our clients. Because cyberspace is just that – space. And anything can go anywhere at any time.