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”Thinner. Lighter. Faster. Face Time. Smart Covers. 10-hour Battery.” – iPad 2

As can be expected, there’s a flurry of excitement over the new iPad. It’s so much more than the old one. It’s new and light, thin and fast. If you don’t have it, you’re soo behind, you’re lead to believe.

Remember when VCRs cost $1000 and things only went down in price once or twice a year? Now new technology launches and sometimes within months it’s already decreased in value. That’s because technology is advancing so quickly; by the time a product launches, the mechanics of things has already vastly changed (remember Flash?).

So what does that mean for advertisers and marketers?

1. Embrace change
As much as you may love doing things the way you’ve been doing them, you’ve got to keep up. Otherwise, you’ll be left behind.

2. Even if you don’t understand it, do it
Whether or not you know what apps or tweets are, get social and mobile. The popularity of the iPad means that your website and blogs should look good on it, and should be quick and easy to read and navigate.

This doesn’t mean you have to have the new iPad to be on top. You just have to acknowledge its immense influence on technology and culture.