Longstanding Client Nominated for National SAM Awards


The Pathways Brochure won the OHBA award for Best Low-Rise Project Sales Brochure last year.

I was very pleased to learn this week that our client Brookfield Homes received three nominations for the Canadian Home Builders’ Association (CHBA) National SAM Awards in which we are responsible for the creative, concept and production.

Specifically, the nominations are for:

  • Best Project Signage and Logo
  • Best Brochure/Kit, and
  • Marketing Excellence Award

As readers of this blog know, the CHBA Awards are very prestigious, so we’re particularly proud to see such recognition. As with all our clients, we wore — and continue to wear — the Brookfield and the Pathways tattoo since inception until today, when Pathways community continues to perform very well in one of Ontario’s most sought-after areas.

You can view a sample of the Pathways brochure on our website. This section of our website contains a case study of Pathways, which we helped differentiate as an exceptional new community that would appeal to families.

To do this, we divided the community into six unique neighbourhoods and designed a map showing several pathways winding their way through the community. We produced gorgeous renderings of the two parks that the community will feature, as well as a stunning streetscape rendering. We also developed additional benefits for the community to offer, such as Brookfield’s Save Green program.

The objective? To represent Pathways as a community that’s ideal for strolling, walking, enjoying nature and interacting with your neighbours. By all accounts, it looks like a mission accomplished. Congratulation to Brookfield Homes and our team at BAM.

1 Comment (+add yours?)

  1. Kyle Anderson
    Dec 13, 2012 @ 16:08:37

    Good for them! I can see why their pamphlets won that award. It looks great and seems very informational without just throwing a ton of words at you all at once.


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