Last Friday, I was honoured to watch BAM’s efforts receive a highly regarded recognition, when our long-time client Brookfield Homes (Ontario) won the CHBA Marketing Excellence Award for its project Pathways in Caledon East.
As most readers of this blog know, this important award goes to the CHBA builder member whose single project combines the best overall achievements in marketing. The award is based on the cumulative results attained in at least four Marketing Award categories.
To differentiate Pathways as an exceptional new community that would appeal to families, we divided the community into six unique neighbourhoods and designed a map showing several pathways winding their way through the community. We produced gorgeous renderings of the two parks that the community will feature, as well as a stunning streetscape rendering. We also developed additional benefits for the community to offer, such as Brookfield’s Save Green program.
What’s better than winning the CHBA Marketing Excellence Award? Skiing at Lake Louise with the boys from Curb Signs and winning the CHBA.
The results? A best-selling, award-winning community that homebuyers quickly identified as ideal for strolling, walking, enjoying nature and interacting with neighbours.
Congratulation to Brookfield Homes and our team at BAM!
P.S.: Pathways campaign elements can be found in our portfolio section, including video, eblast, social media campaign, logo, print ad, and more.
JohnAmardeil.com 
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