BAM’s Top 5 Practices for Fast-Paced Marketing


When you own a company called BAM, you have no choice but to make sure you produce dramatic results that create a positive impact in your clients’ world. In our industry that means working fast, working hard, and working smart.

So how do we do that at BAM? Here are our top 5 habits of fast-paced marketing. For over ten years now, they’ve helped us win awards, make our clients lots of money, and play a part in building fantastic communities for families across Ontario.

  1. Email is overrated. There, I said it. Most people rely on email too much. I do send and receive lots of important emails every day myself, so you won’t be prying my iPhone from my fingers anytime soon. But when the going gets tough — when you need to act fast, all while reducing the likelihood of misinterpretations, nothing beats a quick phone call, or if at all possible, a face-to-face conversation. Remember those?
  2. Go with the gut. Working hard and fast doesn’t mean you have to be married to one strategy. When something doesn’t feel right, don’t be afraid to change course. Deep down, we all know great work when we see it. If it’s not, come up with something else, call the client (see above) and get approval. It’s the least we can do.
  3. Own your successes and mistakes alike. We’re never afraid to toot our own horn. By the same token, we’ll always be the first to own up if we make a mistake. Clients will respect you if you tell them something went wrong. They won’t if they have to find out on their own.
  4. Offer solutions, not problems. “Sorry, we can’t do that.” “Sorry, there was a glitch.” Raise your hand if you’ve heard these before. I know I have. But how many times are they followed by a reassurance that something else will be done? How many times does anyone bother to explain what the possible solutions are? So if the installation guys mess up, or if a website goes down, or if an opening doesn’t go as expected, don’t just say “sorry.” And don’t ever, ever say “sorry, it’s out of our hands.”
  5. Be honest. If a client doesn’t need something anymore, we’ll be the first to suggest they kill it. On the surface, it might hurt our bottom line. But we always do the right thing for our clients, and think of the respect that kind of attitude will get you. How hard do you think that honesty is to find? Exactly.

What are your top practices for marketing?

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