Mayoral Candidates Debate Condo Issues

Condo issues have not been really addressed by any of the mayoral candidates, yet condo development in Toronto is of epic proportions. Toronto is home to over 2,100 condo corporations that house hundreds of thousands of voters.

City services and future development policies directly and specifically affect the lives and finances of condo dwellers in our city.

In response, The Toronto Chapter of the Canadian Condominium Institute is holding a special debate focused on condo-related issues.

The debate will be held on Thursday, September 30th, 2010 between 2:00-5:00 pm at the Novotel North York Hotel, 3 Park Home Avenue, Toronto, Ontario. Click here to learn more and register to attend the debate.

How will the next mayor of Toronto affect the housing industry?

Election day is fast approaching, and many are wondering how Toronto’s prominent housing industry will be affected.

Last Saturday, Toronto Star ran an article about a recent debate sponsored by the Building Industry and Land Development Association (BILD). The five mayoral candidates responded to issues concerning new home builders in Toronto such as city-imposed building costs and the approval process.

When it comes to the building industry in Toronto, the land transfer tax is one of the main topics of discussion.

George Smitherman said he will not cut the land transfer tax, but he would freeze property taxes for a year. Smitherman puts emphasis on the environmental and service aspects of the housing industry. According to his website, Smitherman wants to increase water conservation which could mean changes for the Ontario Building Code, for all new home, office and institution construction.

Meanwhile, Rob Ford plans to eliminate the land transfer tax altogether. Here’s a snippet taken from Rob Ford’s website on the land transfer tax:

Eliminate the Land Transfer Tax.

People who buy and sell homes in Toronto must pay a new Land Transfer Tax to City Hall on top of all the other charges associated with buying or selling a home. This punishes people and families who live in Toronto and makes the city less affordable for many people. This tax is driving business, families, and people away from Toronto. Rob Ford will move to abolish the Land Transfer Tax in his first year as Mayor.

On the other hand, Rocco Rossi plans not to eliminate the land transfer tax. He says he will get city spending under control and find a way to phase out the tax by the end of his first term.

Sarah Thomson wants to cut the land transfer tax, because it is a barrier to sales.

Finally, Pantalone believes that land transfer taxes are justified as they are common in large cities and are only paid by those who are buying a home at a time when they are choosing to spend money.

Marketing Today: Appealing with Emotion

The Toronto Star recently published an interesting article about the Mini. More practical and lower-priced competitors repeatedly lose to the Mini because the Mini stands on its own as a brand and has a strong personality. People who buy with their hearts will go after a product that speaks to them and suits their personality, instead of a more practical, yet stuffy, option. Read about it here.

We love applying this principle in the new home industry, by creating emotional products that speak to people. Products with personality will always win.

Marketing Today: Customization

I came across a couple of articles on companies that are finding success in providing customizable options on their products. This technique works well in the building industry too. In the past, marketing meant creating a product and finding the ways to persuade people to buy it. With the advent of communication and production technology, there is no need for pushy sales tactics; you can just give people what they want. Why should a hamburger at Harvey’s be more customizable than major purchases like a house or a car?

Profit Guide wrote an article about customization across all industries.

You can also read about our own success with customization in the building industry with The Orchard.

Read about The Orchard in “New Homes GTA”

Highmark Homes’ The Orchard was a huge success. Read about it in the current edition of New Homes GTA right here.

Next Newer Entries