Could Prefab Be The Future Of Residential Home Development?

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These days, builders are constantly raising the bar on green development. According to a Canada Green Building Trends Report conducted by Canada Green Building Council, 56% of the Canadian respondents reported that over 30% of the projects they build are green – and that number is constantly increasing. By 2017, it’s expected to be closer to 60%, which is exciting. Aside from the obvious health benefits of greener building, there are also other incentives such as lower operating costs and overall more efficient building.

In China, developer Xian Min Zhang is taking green/efficient building to the next level. A video made its rounds on social media this week showing his latest project: a 57-storey skyscraper completed in just 19 days. The building has 19 10-meter-high atriums, 800 apartments, and office space for 4,000 people. How was this possible? The building was completed using prefabricated materials, which during the construction phase were attached together. Think of it as a large-scale Lego project.

This method, according to Xian Min Zhang, reduced the use of concrete by 15,000 trucks, which eliminated the release of dust into the air. With the high levels of air pollution in China, this is a big deal. He also claims that all of the air inside the building is 99.9% pure thanks to the tight construction and built-in air conditioning system. The building has quadruple-pane glass and will reportedly save 12,000 tons of CO2 emission annually.

Could this technique be the future of development? Could this technique be applied more widely to residential housing here in Canada? Well, it’s already a movement that is slowly becoming more popular. In fact, in 2012 factory-built units accounted for 11% of all new single-family homes; however, much of the resistance to the growth in this movement is routed in stigma. Much of the criticism centers on the actual quality and structural integrity of the construction. That is changing though. For example, Landmark Homes and Summerhill Homes in Edmonton are now erecting all of their houses using prefab technique – and they’ve collectively built approximately 300 prefab homes thus far. Another builder who has applied this methodology for over a decade is Mattamy Homes, who built 200 of their 300 homes in Hawthorne Village inside of a factory located in Milton.

Whether prefab will grow in prominence remains to be seen. There are many benefits, and potential drawbacks, that need to be fully considered. One thing is for sure though: Xian Min Zhang’s latest project is extremely impressive.

BAM 2014 Year In Review

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It’s hard to believe 2014 is almost over already. For the team here at BAM, it’s been phenomenal. As we do every year, we continued to grow – adding new team members and big new clientsI’m confident that we’re now the strongest we’ve ever been.

As we prepare to say farewell to 2014 and welcome in a New Year, I thought it would be a great opportunity to look at some of the great things we’ve done this year:

We Launched Marketing Automation

I spoke a lot this year about marketing automation, which is all about providing customers with a personalized experience, and how excited we were about the benefits that this type of relationship building creates for our clients. Well, we officially began offering this service as of September 2014. We’ve been deploying personalized e-blasts and targeted website content for Queensville, and we’re currently implementing personalization into our upcoming projects for 2015.

We Drove Sales

I always say that when our clients win, we win. So you can imagine how happy we were to see clients like Empire Communities achieve an astounding 1000 sales this year and long-time associate and friend Sean Mason – who launched his own company this year – have such a successful opening.

L-R Carrie Alexander and Paul Golini of Empire Communities with me (John Amardeil); Sean Mason Preview Opening

L-R Carrie Alexander and Paul Golini of Empire Communities with me (John Amardeil); Sean Mason Preview Opening

We Got Exciting New Clients

We started to work on some big projects this year like Queensville, a huge new development north of Newmarket, for Aspen Ridge, CountryWide and Lakeview. We also, as I touched on already, helped green builder Sean Mason launch his company, Sean Homes, which is the most exciting new development project in the history of Barrie. We also began working on some exciting new communities that will be launching in 2015, such as New Seaton in North Pickering (for Aspen Ridge, Brookfield, CountryWide and TowerHill) and a London multi-use site for Sifton.

We Became Certified

This year BAM became a Google AdWords Certified Partner. Over the last five years, we’ve really been pushing the envelope to better manage our clients’ digital marketing campaigns. With brand new team members in our eBAM department and in client services, we are performing at our highest level ever.

We Won Awards

It’s always great to stand behind our clients as they are recognized for their successes – and this year presented a few opportunities for us to do just that! We attended the 34th annual BILD awards, where Green Builder of the Year (Low-Rise) was awarded to Empire Communities. Brookfield Residential and BAM were also awarded with the newest BILD award for the year –Best New Video. All in all, we were nominated for over 10 different awards!

L-R BAM joins Empire Communities on stage at the 34th annual BILD awards; BAM and Brookfield Residential Ontario accept their award.

L-R BAM joins Empire Communities on stage at the 34th annual BILD awards; BAM and Brookfield Residential Ontario accept their award.


I’m excited for whatever 2015 has in store for us – and likewise, what BAM has in store for it. I’d like to thank all of our supporters, and wish you all a happy and prosperous New Year.

Mixed-Use Development: No Longer Just A Trend

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It’s official: homebuyers are increasingly comfortable passing on larger living spaces, when stacked up against urban conveniences (according to a recent report by PwC and ULI). Looking at the report, entitled Emerging Trends In Real Estate, it’s easy to see how/why mixed-use development is becoming the norm – it’s blurring industry lines as commercial and residential developers discover the opportunities that mixed-use properties bring. The desire of tenants to be able to live, work, and play in an urban location is driving further demand for projects that could offer residential, retail and office space all in one convenient location.

This isn’t a new concept. In major global markets such as Asia, you have second and third floor retails. To put it simply, this type of building is just a better use of density. It creates complete communities that offer more options – which also happens to be a direct aim of Ontario’s Growth Plan.

There are a few of our current clients that are attempting to speak to this growing trend, while addressing the concerns of homebuyers who may otherwise not be drawn to rural/suburban living – namely due to long commute times. Queensville, which is poised to become a 6000 home community, will be a place where families can live and work. This is the same for New Seaton (in North Pickering), which will become home to more than 20,000 residents and developer Sifton, who is going to be introducing a new smart community in London (Ontario). All three of these communities will include mixed-use development ranging from office spaces, restaurants and different classes of residential living spaces – communities within communities.

What was once emerging is now a norm, with our population growing (rapidly) and developers looking for ways to attract homebuyers in an increasingly competitive marketplace. The needs/wants of homebuyers are shaping and challenging development, and it’s intriguing to see how the challenges are met.

Home Buying Practices In The Technological Age

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Is retail dying? It’s a fair question to ask amidst lowered sales projections by large players like Wal-Mart. There’s no denying that the general public is more comfortable than ever with the concept of making both small and large purchases online. In fact, within five years online purchases will account for 8% of the total retail nationwide. Close to 50% off all transactions involve the Internet in some capacity if you factor the research that consumers often do before making an online or physical purchase. This brings up the question, could this comfort level with online spending transcend into the real estate industry?

Well, with increased transparency displayed to homebuyers – and builders giving floor plans, finishes and detailed information on the minutest details of a home’s development online – it seems inevitable that engaged buyers would be able to take the next steps. This type of thinking is already being applied overseas. In India, for example, Tata Housing works with banks to facilitate the entire home buying experience online – and has had lots of success thus far. Meanwhile in China, E-House China Holdings Ltd is leading the peer-to-peer lenders phenomenon, which finances (and manages) down payments for new buyers 100% online in minutes. Could this type of concept apply to a North American housing market?

A recent Harvard report has shown that brick and mortar retailers still control between 94% and 97% of total retail sales. A vast majority of consumers who appear to be liberally shopping online are doing so from trusted retailers. Metrics are also a bit skewed when you consider that most consumers who purchase online visit physical locations to check out the products beforehand. So this raises the question, is it reasonable to believe that buyers would purchase a property without physically experiencing it? Perhaps, in the case of condos or new builds without models; however, there are also security issues in play – and one would have to take a great amount of due diligence around the genuineness of the transaction. Is retail dead? Not yet – and neither are traditional home buying practices (for the time being).

BAM Goes to the NAHB International Builders’ Show

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This past weekend, I embarked on a trip to Las Vegas for the NAHB International Builders’ Show in search of inspiration. What I found was a plethora of new and fresh ideas, and I could not be more ready to tackle the year ahead.

The first part of the event is taking in the new offerings from manufacturers. I got to browse all the latest trends in building and design, and this year there was a big emphasis on new luxuries for kitchens and bathrooms. It seems as though the market is catering to a more luxurious and almost escapist approach. Bathrooms are looking more like spas and kitchens are looking more like restaurants, and it’s creating better experiences for homeowners. We’re in the age of multiple showerheads and jets! One product that stood out for me was a showerhead from Kohler; it had a speaker built in so you can play audio from your handheld device via Bluetooth.

Another thing I noticed is that many Chinese companies are beginning to enter the market. What the Chinese bring are innovative designs at lower prices, ultimately lowering prices of products that are expensive in the current market. This will create more value and selection for homeowners.

Another great thing about the Builder Show is the chance to get a first hand look at the products and trends coming to the GTA. Understanding what is available for GTA homebuilders always helps with pitching projects and encouraging our clients to offer more to consumers.

And lastly, what would a building show be without the seminars. This year we made a special effort to attend as many digital marketing seminars as possible; staying ahead of the curve is very important in today’s always changing and expanding digital market.

As expected, my trip to the International Builders’ Show left me more passionate about this industry than ever, and revved up with new ideas for 2014.

Visit the BAM Facebook page to see a photo gallery from the event.

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