JohnAmardeil.com

One of Ontario’s leading green builders now has a new green signature that team BAM has designed: introducing Empire’s ECO² . Purchasers can now spot the logo to be reminded of Empire’s many new green options. Every single Empire homeowner can expect an ECO² home well above ENERGY STAR standards with also the opportunity to upgrade with the new ECOnomical and ECOlogical packages. The packages are exciting for purchasers as there are many options that are not typically available to homeowners such as solar panels that you can use to sell energy back to the grid and get paid. We found that ECO² was the perfect brand to effectively communicate the ECOlogical and ECOnomical benefits from an award-winning green builder.

To reach the final brand, our team went through a thorough marketing process that included idea, strategy, and artwork. The strategy behind ECO² was to differentiate Empire from other builders on the sustainability front. Purchasers, more than ever strive to live healthily as much as saving money. By designing a green brand that was as simple, purchasers can be more well-informed in choosing their packages.

You can read more about ECO² here.