JohnAmardeil.com

As I said last week, we’ve been busily working on an exciting new project. Called Victory, it’s coming to Stoney Creek this fall and it’s by Empire Communities, a longstanding client of ours.

What makes Victory different is its focus on design and value. Featuring towns and detached 2-car garage homes from only $269,990, Victory puts stylish living within everyone’s reach.

Think of it this way: if it were a car, it’d be a Hyundai Sonata.

It gets better — we’re making our online marketing play a bigger role than ever before. For starters, we’re asking Victory’s Facebook fans to vote on a selection of features and finishes — we’ll let their votes guide us in refining Victory’s design and style choices.

Second, we’re holding a Facebook contest called “What’s Your Victory” whereby Facebook fans are encouraged to upload a picture or video depicting a personal victory of theirs. The prize? A weekly $50 Ikea gift card as well as a monthly $100 one.

So far, we’ve heard from a person whose missing iPod was returned by a stranger, another whose victory is to do a great workout, and someone who got to leave work early last Friday just before the long weekend rush.

It boils down to this: we want potential homeowners to see that buying a Victory home is a victory for them, both from a design and a value point of view. And we strongly believe this social media campaign will play a big role in achieving this.

In the near future, online marketing will play an increasingly major role. This is our way of moving towards that future, both for our sake as well as our clients’.