We’re having a baby.
Well, not really. But that’s the way we feel every time we launch a new community. And soon we’ll launch Victory, a new home community by Empire Communities which I blogged about a few weeks ago.
One of the most exciting things about Victory is the Live Your Style Facebook poll we ran until September 30th. We asked people to vote on a selection of features and finishes, which they did — after the poll closed with hundreds of votes, fans had chosen, not surprisingly, the most modern choices, including laminate flooring, frameless glass showers, 12” X 24” tiles, straight-cut pickets and rails, and much more.
As I’ve long argued, Ontario homebuyers are shopping for homes that are a little fresher, a little more innovative. After all, it’s no secret that most homes in the province look almost alike. The trick is to come up with a design that isn’t radical to the point of throwing people off. It’s a fine balance, and I’m pleased to say, I think we’ve struck that balance with Victory.
Find out more about the community on its website and check out its Facebook page and blog.
Do you think Ontario homebuyers are ready for fresh features and finishes? Do you think there’s a market for innovative design in the low-rise industry?
JohnAmardeil.com 
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