On September 30, given the sudden passing of industry leader and friend Stephen Dupuis, I delayed the post I’d written for the week and blogged instead about Stephen and what his loss meant for us all.
The delayed post, however, dealt with something too important to permanently omit. For on the same night, our client Brookfield Homes won the prestigious Ontario Home Builders’ Association (OHBA) award for Best Low-Rise Project Sales Brochure.
I was honoured to receive the award on-stage along with Brookfield Homes staff.
Designed for Brookfield Homes’ Pathways community, the brochure is full of soft colours and vivid renderings, designed to appeal to readers and to be pleasurable to flip through. Pages fold out to reveal more information beneath, inviting exploration, which complements the theme of the community.
Indeed, the idea was to recreate in readers the feeling of following a pathway as they read through, thanks to the use of pathway-like shapes and natural-looking swooshes that bring you to the next page.
Check out our awards gallery here.
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