We’re Just Getting Started

26 Apr 2013 1 Comment

by John Amardeil in Awards

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It’s that time of the year again. And like every year, we’re proud to take part in the BILD Awards ceremony.

This year has been even better than previous ones, thanks not only to the CHBA Marketing Excellence Award, but also to our clients’ ten BILD Award nominations. What’s more, our client Empire Communities is nominated, for the first time ever, for BILD Builder of the Year. (Empire also won two HHHBA Awards last night.)

Dressed to the nines and ready to have a good time, in just a few hours, the BAM team will join almost everyone in the industry to celebrate the 33rd Annual BILD Awards.

Of course, whether we win Project of the Year for Empire Communities’ Victory and/or the Social Media Campaign Award, we must say it’s winning our clients’ confidence that ultimately drives us —far more than awards.

With that in mind, I want to express our thanks to our clients. It’s been a joyful, successful ride, one that will hopefully last for years to come.

Good luck to all who are nominated!

BAM Receives 10 Nominations For The 2013 BILD Awards

15 Mar 2013 Leave a comment

by John Amardeil in Awards, News

I was thrilled this morning to learn that BAM received 10 nominations for the 2013 BILD Awards, including Project of the Year for Empire Communities’ Victory.

Covering a wide range of expertise areas (from email marketing and logos to sales office design and web), these nominations prove we’re a one-stop shop that not only covers every possible need a client may have — we excel at it.

In particular, I was proud to learn that out of five social media finalists, three are ours. Having won the social media award last year for our Triumph social media campaign, this news only attest to our commitment to digital marketing. Our eBAM department has proved again to be ahead of the curve, providing our clients with the latest online initiatives and inbound marketing.

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The social media campaign for Victory revolves around the concept of a life full of personal victories — victories like shaping the design of your dream home….

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 …while that of Treetops is centered around the idea of living beyond your backyard.

Given that we also just won the CHBA Marketing Excellence Award, and it’s easy to see why we’re so excited at BAM.

Our nominations are:

  • PROJECT OF THE YEAR – LOW-RISE
    Empire Communities, Victory
  • BEST E-MAIL MARKETING PIECE
    Empire Communities, Victory
  • BEST NEWSPAPER AD
    Empire Communities, Victory
  • BEST PROJECT LOGO
    Empire Communities, Victory
  • BEST PROJECT SIGNAGE
    Empire Communities, Victory
  • BEST LOW-RISE SALES OFFICE
    Empire Communities, Victory
  • BEST SOCIAL MEDIA CAMPAIGN
    Brookfield Homes and Orchard Ridge Homes, Treetops
    Eden Oak Homes, Weaver’s Mill
    Empire Communities, Victory
  • BEST WEBSITE
    Empire Communities, Victory

Thanks to all our clients, and Empire Communities and Brookfield Homes in particular, for letting us wear your tattoo — we’re proud to do so!

Go, BAM, go!

BAM Wins CHBA Marketing Excellence Award

12 Mar 2013 2 Comments

by John Amardeil in Awards, In The Media, News

Last Friday, I was honoured to watch BAM’s efforts receive a highly regarded recognition, when our long-time client Brookfield Homes (Ontario) won the CHBA Marketing Excellence Award for its project Pathways in Caledon East.

As most readers of this blog know, this important award goes to the CHBA builder member whose single project combines the best overall achievements in marketing. The award is based on the cumulative results attained in at least four Marketing Award categories.

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To differentiate Pathways as an exceptional new community that would appeal to families, we divided the community into six unique neighbourhoods and designed a map showing several pathways winding their way through the community. We produced gorgeous renderings of the two parks that the community will feature, as well as a stunning streetscape rendering. We also developed additional benefits for the community to offer, such as Brookfield’s Save Green program.

What’s better than winning the CHBA Marketing Excellence Award? Skiing at Lake Louise with the boys from Curb Signs and winning the CHBA.

What’s better than winning the CHBA Marketing Excellence Award? Skiing at Lake Louise with the boys from Curb Signs and winning the CHBA.

The results? A best-selling, award-winning community that homebuyers quickly identified as ideal for strolling, walking, enjoying nature and interacting with neighbours.

Congratulation to Brookfield Homes and our team at BAM!

P.S.: Pathways campaign elements can be found in our portfolio section, including video, eblast, social media campaign, logo, print ad, and more.

Our Client Empire Communities is Nominated For Two EnerQuality Awards

08 Feb 2013 Leave a comment

by John Amardeil in Awards

I’m very happy to report that our client Empire Communities is nominated for two 2012 EnerQuality Awards of Excellence.

First, Empire Communities is nominated for EnerQuality’s ENERGY STAR for New Homes Builder of the Year award. Recognizing outstanding builders that have made a “corporate commitment to energy efficiency by labeling their homes under the ENERGY STAR for New Homes program,” this nomination makes BAM particularly proud, given that we played a key role in developing Empire Communities green brand, ECO². (What’s more, Empire Communities already won the 2011 ENERGY STARfor New Homes Builder of the Year.)

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As recommended by BAM, Empire Communities’ green programs emphasize the concrete and immediate benefits homeowners can derive from them.

The second nomination is for The Building Innovation and Excellence Award, which recognizes builders who have “demonstrated technical excellence while implementing high performance building practices.”

In EnerQuality’s own words, “this year’s finalists have a long track record of innovation and epitomize the high level of technical skill it takes to be at the leading edge.”

I have written elsewhere about our nominations and awards, including our “green” nominees, in case you’re interested to learn more about how we do our best to rock our clients’ worlds.

Another Client Nominated for CHBA Award

30 Dec 2012 Leave a comment

by John Amardeil in Awards, In The Media, News

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I’m pleased to report a community of a major client of ours is nominated for CHBA’s 2012 Community Development Award.

Having played an instrumental role in the development and launch of Empire Communities’ Wyndfield over 10 years ago, we’re thrilled to see not just recognition of this caliber — we’re also thrilled to see Wyndfield reach the yardstick with which we ultimately measure success — that of sales. With 1,500 homes sold to date, Wyndfield proves, once again, that consumers aren’t really shopping for a home — instead, they’re shopping for a lifestyle.

With this principle in mind, we packaged Wyndfield as a friendly, modern master-planned community set against the backdrop of a nostalgic era, one where neighbours are friendly and features reflect an old-fashioned aesthetic. Add attractive price tags and a convenient location in Brantford, near the gorgeous Grand River, and it’s no wonder homebuyers flocked to Wyndfield.

Congratulations to our team at BAM and to Empire Communities, and Happy New Year to you!

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