Our Clients Empire Communities and Brookfield Residential are Nominated for EnerQuality Energy Star Awards

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I will never grow tired of hearing about our clients being nominated for awards. Not only does it mean we’ve gone after the right clients, it means we’ve done our job marketing them.

Last week, two of our biggest clients, Empire Communities and Brookfield Residential, were each nominated for EnerQuality’s ENERGY STAR for New Homes Builder of the Year award. Empire is also nominated for the Building Innovation award and the Ontario Green Builder of the Year award. I want to take this opportunity to say congratulations.

More and more, our industry is becoming greener and more environmentally conscious about building homes. Not only is this great for the environment, but homeowners benefit by living in energy efficient homes that produce higher energy savings, better air quality and fewer emissions. This message is easy for BAM to stand behind.

We’re thrilled to be a part of our clients’ success in marketing green and building a reputation for designing sustainable homes for their homeowners. While we share their vision and message, it really is the builders standing behind their commitment to advancing homebuilding and for that, they’re being recognized. Congratulations again. BAM is proud to be part of your continuing success.

EnerQuality Seminar

Last week, I attended and did a presentation at the EnerQuality “Hit the Road to the Code” conference. In 2012, there will be many changes to the Ontario Building Code. Builders are naturally invested in learning about all the latest info regarding code-leading programs such as ENERGY STAR® for New Homes, GreenHouse Certified Construction, and R-2000. People involved in the green building industry tend to focus on a green home’s features and the construction details. Instead, I spoke about promoting the lifestyle benefits of living in a “green” (environmentally-friendly, energy-efficient) new home. Lifestyle benefits are what’s really of interest to our customers, the new home buyers. They want to know how a green home benefits them, not just the earth. And there are real benefits that we should be talking about and marketing: huge savings on energy and water bills; a healthier and more comfortable living environment, with cleaner air, less toxins, etc.; and the feel-good sensation of doing good for the world doesn’t hurt either, I guess.



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