Robots are Your Friend: Why I Stopped Worrying and Learned to Love the Drone

In today’s techie environment it’s easy to take progress for granted. We almost expect every new product, gadget, gear or gizmo to break boundaries. We suffer from innovation expectation.

When I think back to my early days and how much the social and business climate has changed I wonder what could possibly be next. With all the talk of technology’s evils we often forget the great opportunities progress has provided us with. We’re more connected than ever, more frequently in the know and have no shortage of convenience. All thanks to progress.

The thought recurred to me while working on our client Byron Hill’s new project, in Pierson Lakes, New York. Developed in the serenity of a forest and overlooking the beauty of two remote lakes, the region is located only 29 miles from the centre of Manhattan.

We were faced with some challenges of how to best capture the top-down beauty of the area while still retaining the important details of individual homesites. The solution we came up with was simple, robot drones.

Our film crew went out to Pierson Lakes with a radio-controlled quad-copter, mounted with a hi-def video camera and the results speak for themselves. I especially liked the shot that began in a living room and flew out of a balcony door to soar above the lake.

BAM Receives 10 Nominations For The 2013 BILD Awards

I was thrilled this morning to learn that BAM received 10 nominations for the 2013 BILD Awards, including Project of the Year for Empire Communities’ Victory.

Covering a wide range of expertise areas (from email marketing and logos to sales office design and web), these nominations prove we’re a one-stop shop that not only covers every possible need a client may have — we excel at it.

In particular, I was proud to learn that out of five social media finalists, three are oursHaving won the social media award last year for our Triumph social media campaign, this news only attest to our commitment to digital marketing. Our eBAM department has proved again to be ahead of the curve, providing our clients with the latest online initiatives and inbound marketing.


The social media campaign for Victory revolves around the concept of a life full of personal victories — victories like shaping the design of your dream home….


 …while that of Treetops is centered around the idea of living beyond your backyard.

Given that we also just won the CHBA Marketing Excellence Award, and it’s easy to see why we’re so excited at BAM.

Our nominations are:

    Empire Communities, Victory
    Empire Communities, Victory
    Empire Communities, Victory
    Empire Communities, Victory
    Empire Communities, Victory
    Empire Communities, Victory
    Brookfield Homes and Orchard Ridge Homes, Treetops
    Eden Oak Homes, Weaver’s Mill
    Empire Communities, Victory
    Empire Communities, Victory

Thanks to all our clients, and Empire Communities and Brookfield Homes in particular, for letting us wear your tattoo — we’re proud to do so!

Go, BAM, go!

BAM Wins CHBA Marketing Excellence Award

Last Friday, I was honoured to watch BAM’s efforts receive a highly regarded recognition, when our long-time client Brookfield Homes (Ontario) won the CHBA Marketing Excellence Award for its project Pathways in Caledon East.

As most readers of this blog know, this important award goes to the CHBA builder member whose single project combines the best overall achievements in marketing. The award is based on the cumulative results attained in at least four Marketing Award categories.


To differentiate Pathways as an exceptional new community that would appeal to families, we divided the community into six unique neighbourhoods and designed a map showing several pathways winding their way through the community. We produced gorgeous renderings of the two parks that the community will feature, as well as a stunning streetscape rendering. We also developed additional benefits for the community to offer, such as Brookfield’s Save Green program.

What’s better than winning the CHBA Marketing Excellence Award? Skiing at Lake Louise with the boys from Curb Signs and winning the CHBA.

What’s better than winning the CHBA Marketing Excellence Award? Skiing at Lake Louise with the boys from Curb Signs and winning the CHBA.

The results? A best-selling, award-winning community that homebuyers quickly identified as ideal for strolling, walking, enjoying nature and interacting with neighbours.

Congratulation to Brookfield Homes and our team at BAM!

P.S.: Pathways campaign elements can be found in our portfolio section, including video, eblast, social media campaign, logo, print ad, and more.

Looking For Another Social Media and Marketing Intern

As I wrote last  November, we were looking for our first social media intern. Luckily, we found a great candidate, a student soon to graduate from Guelph Humber’s Media Studies program. Good luck, Olivia — hope you learned lots!

Our experience was so good, we’re now looking for another intern, one who would begin work for our award-winning eBAM department from early May until August, 2013.

If you know someone, please forward this post to them — it contains all the information they need.

Please direct comments or enquiries to

 Start building your future with BAM’s Internship Program

About BAM

We are a dynamic, hands-on marketing and advertising agency with a focus on the new homes industry. Our knowledge and experience allow us to integrate our turnkey approach with clients’ current and future objectives, executing every aspect of their marketing, from initial strategy development to completion.

eBAM, our in-house digital marketing department, leads our clients’ online efforts, encompassing everything from Google Ads to Facebook pages, blogs and Twitter accounts. This is where you will work.

About You

  • Solid copywriting / writing skills and strong written online communications skills
  • Personal and professional passion for social media and marketing is a must. In other words, you have top-notch social skills and a strong awareness of utilizing multiple channels (ideally also those outside of Twitter and Facebook)
  • Education in marketing, communications, business, journalism or similar
  • Able to work with our team to do creative and quality work while meeting deadlines
  • A strong desire to learn, grow and be part of a great team of digital marketers
  • Willing to take an idea and run with it without micro-managing
  • Enthusiasm!

Compensation & School Credit

This is an unpaid internship position that lasts 4 months (May 2013 – August 2013, with the possibility of an extension). BAM is pleased to support internships as credit for completion of post-secondary education. Candidates for internship where school credit is needed must make their own arrangements regarding requirements for credit known at time of application.

Why You Should Do Your Internship With eBAM

  • Great work environment — fast-paced, yet fun, this is real-world advertising/marketing at its best
  • Real learning opportunity – work directly with experts and decision makers
  • TTC Monthly Metropass
  • Walking distance from subway and next to 401 highway
  • BAM team lunch 1x week
  • Great coffee machine + free candies + free pop
  • A cash reward proportional to your great (or super great) work!

Intern Tasks & Activities

  • Support the tactical execution of client Social Media programs and campaigns (Facebook, Twitter, LinkedIn, Pinterest, Foursquare, etc.)
  • Copywriting for Social Media, Blogging, etc
  • Search Engine Marketing (SEO) activities
  • Social Media Monitoring
  • Social Media Advocacy and PR
  • Participate in brainstorm activities
  • Ongoing research and competitive analysis
  • Daily time tracking
  • Other related duties as required
  • Learn while having a good time is a must ;-)

Ready to Apply?

Please submit your application by email to, including:

  • Your cover letter and résumé
  • Links to your anything online that you find relevant to this position, such as work samples, social media profiles, websites, blog, etc.

Next Steps

  • We appreciate the time you have taken to apply. In the interest of saving time, we can only contact those candidates who qualify for an interview.
  • As part of the selection process, we may ask that you take a writing skills test following your interview at BAM.

Good luck!

Another Client Nominated for CHBA Award


I’m pleased to report a community of a major client of ours is nominated for CHBA’s 2012 Community Development Award.

Having played an instrumental role in the development and launch of Empire Communities’ Wyndfield over 10 years ago, we’re thrilled to see not just recognition of this caliber — we’re also thrilled to see Wyndfield reach the yardstick with which we ultimately measure success — that of sales. With 1,500 homes sold to date, Wyndfield proves, once again, that consumers aren’t really shopping for a home — instead, they’re shopping for a lifestyle.

With this principle in mind, we packaged Wyndfield as a friendly, modern master-planned community set against the backdrop of a nostalgic era, one where neighbours are friendly and features reflect an old-fashioned aesthetic. Add attractive price tags and a convenient location in Brantford, near the gorgeous Grand River, and it’s no wonder homebuyers flocked to Wyndfield.

Congratulations to our team at BAM and to Empire Communities, and Happy New Year to you!

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