10 Jan 2014 Leave a comment
in In The Media Tags: advertising, bam, Builder, creating effective ads, customization, economical, marketing, Ontario Homebuilders, real estate, team building, Toronto
In an article I wrote for the latest issue of Ontario Home Builder magazine, I took a look at the changing landscape of technology in real estate marketing. The article explores basic marketing principles like knowing your audience, but discusses how technology can vastly improve marketing homes to certain demographics and coming up with new and innovative ways to solve the hurdles of traditional marketing. The new marketing 101.
Read the entire article:
30 Dec 2013 Leave a comment
in Activities Tags: 2014, christmas, marketing, new year, party, real estate, team building, Toronto
A couple of weeks back, the BAM team celebrated Christmas with a bang at the Zazou Lounge in downtown Toronto. Not only is the BAM Christmas party a time to relax, have some fun and get to know each other and each other’s families a little better, it’s a time for celebration. It’s a celebration of comradery and teamwork and celebrating the year that was, which, with its ups and downs, was one of our best.
One thing I like in particular about the BAM Christmas party is having the spouses/partners see what BAM is all about. The BAM employees are high-energy people; they’re very engaged and often make personal sacrifices to make sure their job gets done. It’s important for the families to witness that type of engagement in action and I’m sure they took notice of how well we get along. It’s also important to put a face to the names they only hear at home.
The major highlight of this year’s party was the team’s assignment to construct a video about why they should win a set number of prizes. I could not be more impressed with their output. The results showcased the creativity, interest and engagement by a great group of people.
But ultimately, it’s Christmas. Our party is a way for me to say thanks to everyone for their hard work, determination and sacrifice over the past year in making BAM grow. The party was a huge success and you better believe it set the tone for next year. Our engines are revving and ready to go in 2014.
06 Dec 2013 Leave a comment
in Strategies Tags: advertising, bam, brookfield homes, Builder, GTA, marketing, team building
While I may be the face of BAM, it’s truly our team who make BAM successful. I was recently reading an article about workplace culture, and couldn’t help but compare what I read to what we have at BAM.
When running a company like BAM, everything begins with strategy. Coming up with unique brands for our clients requires unique marketing and this is what I am passionate about. We have a great team of dynamite people and a great collaborative environment where people can work together, use their strengths and skills to advance projects and learn from each other. I am a firm believer that great people attract great people.
At BAM, we’re always looking to do things better for our clients using our previous accomplishments as the benchmark. For employees, the satisfaction comes from the freedom and autonomy they deserve while being set up with the proper tools and resources to succeed. My job is to champion the strategy and inspire my team to meet their goals.
Culture is king at BAM. We strive to have a great work environment and whether it’s giving employees the flexibility to allow their personal lives not to suffer, having an open concept and collaborative environment, or organizing work outings, I know a satisfied staff is key to our success.
As a small company, there is plenty of room for everyone to grow and learn. We encourage our staff to take courses to further their knowledge; we attend trade shows, speeches and conferences to stay ahead of the curve. Encouraging our clients to offer the very best experience and community requires the very best marketing resources and a team that’s passionate about what they do.
While challenges are an inherent part of the BAM culture, we understand that they are a part of life and one’s bound to run into them when trying new things, and we push forward. It’s the teamwork and trust in one another that helps BAM succeed.
03 Sep 2010 Leave a comment
in Activities Tags: muskoka, team building
This past Monday, team BAM kicked back in their sandals and enjoyed a day of fun under the Muskoka sun.
Check out our pictures from the beautiful day. As you can see, sitting behind a speeding first-time seadooer can be a great way to build trust and teamwork!
JohnAmardeil.com 