Adapt or Die: My article for Ontario Home Builder’s magazine

In an article I wrote for the latest issue of Ontario Home Builder magazine, I took a look at the changing landscape of technology in real estate marketing. The article explores basic marketing principles like knowing your audience, but discusses how technology can vastly improve marketing homes to certain demographics and coming up with new and innovative ways to solve the hurdles of traditional marketing. The new marketing 101.

Read the entire article:

 

John's OHB Magazine article Winter 2014 - scan of published copy

Our Clients Empire Communities and Brookfield Residential are Finalists for 5 CHBA Awards!

I’m proud to announce that our clients Empire Communities and Brookfield Residential are finalists for 5 Canadian Home Builders’ Association (CHBA) National SAM awards this year.

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First, Orchard Ridge Homes and Brookfield Residental’s Treetops community is nominated for Best Project Signage and Logo, Best Website and the prestigious Marketing Excellence Award.

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Empire Communities is nominated for the highly coveted Green Home Award for their Manhattan model at Imagine, a new home community in Niagara Falls which we opened for Empire this year, and which is also up for Best Project Signage and Logo.

The Manhattan home showcases Empire Communities’ latest green initiative: geothermal technology! Geothermal energy can save homeowners up to 80 per cent in total heating and cooling costs over traditional home energy costs, and is offered as an option on all new homes at Empire’s Imagine community as part of a progressive new green initiative on their part.

Both clients are familiar with winning; Brookfield won the Marketing Excellence Award from CHBA last year for their Pathways in Caledon East community which we marketed, and Empire won the ENERGY STAR for New Homes Builder of the Year at the EnerQuality Awards in 2011 and was again nominated in 2012, demonstrating that they’re industry leaders when it comes to green home building.

I always enjoy these types of posts and seeing my clients and employees recognized for their success and hard work. Each time a client of ours is nominated, it’s a testament to the great things we do at BAM and to our clients’ hard work and dedication to building and providing Ontario families the best homes possible.

Congratulations again to Brookfield Residential and Empire Communities. (You can see all the finalists here.)

Go BAM go!

The Inner Workings of a Well-Oiled Machine

Bam - A Well-Oiled Machine

While I may be the face of BAM, it’s truly our team who make BAM successful. I was recently reading an article about workplace culture, and couldn’t help but compare what I read to what we have at BAM.

When running a company like BAM, everything begins with strategy. Coming up with unique brands for our clients requires unique marketing and this is what I am passionate about. We have a great team of dynamite people and a great collaborative environment where people can work together, use their strengths and skills to advance projects and learn from each other. I am a firm believer that great people attract great people.

At BAM, we’re always looking to do things better for our clients using our previous accomplishments as the benchmark. For employees, the satisfaction comes from the freedom and autonomy they deserve while being set up with the proper tools and resources to succeed. My job is to champion the strategy and inspire my team to meet their goals.

Culture is king at BAM. We strive to have a great work environment and whether it’s giving employees the flexibility to allow their personal lives not to suffer, having an open concept and collaborative environment, or organizing work outings, I know a satisfied staff is key to our success.

As a small company, there is plenty of room for everyone to grow and learn. We encourage our staff to take courses to further their knowledge; we attend trade shows, speeches and conferences to stay ahead of the curve. Encouraging our clients to offer the very best experience and community requires the very best marketing resources and a team that’s passionate about what they do.

While challenges are an inherent part of the BAM culture, we understand that they are a part of life and one’s bound to run into them when trying new things, and we push forward. It’s the teamwork and trust in one another that helps BAM succeed.

Our Clients Love Us

John A. celebrates Brookfield Homes’ “Builder of the Year 2010” award in his new sweatshirt in front of the Brookfield Christmas tree in Markham. Somehow the photo got into the hands of another of our clients, Empire Communities. Maybe it’s an Empire sweatshirt, actually! We love our clients and wear their tattoos with pride.

 

The BAM Advantage

Check out a video we just did, showcasing the BAM Advantage. We make the juice!


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