Our Clients Empire Communities and Brookfield Residential are Nominated for EnerQuality Energy Star Awards

03 Feb 2014 Leave a comment

by John Amardeil in Awards Tags: , , , , , , , , ,

1779707_710558808984409_1130050253_n
I will never grow tired of hearing about our clients being nominated for awards. Not only does it mean we’ve gone after the right clients, it means we’ve done our job marketing them.

Last week, two of our biggest clients, Empire Communities and Brookfield Residential, were each nominated for EnerQuality’s ENERGY STAR for New Homes Builder of the Year award. Empire is also nominated for the Building Innovation award and the Ontario Green Builder of the Year award. I want to take this opportunity to say congratulations.

More and more, our industry is becoming greener and more environmentally conscious about building homes. Not only is this great for the environment, but homeowners benefit by living in energy efficient homes that produce higher energy savings, better air quality and fewer emissions. This message is easy for BAM to stand behind.

We’re thrilled to be a part of our clients’ success in marketing green and building a reputation for designing sustainable homes for their homeowners. While we share their vision and message, it really is the builders standing behind their commitment to advancing homebuilding and for that, they’re being recognized. Congratulations again. BAM is proud to be part of your continuing success.

The BAM Team Visits Two of Our Flagship Showrooms for Empire Communities

30 Jan 2014 Leave a comment

by John Amardeil in Activities

The BAM Team Visits Two of Our Flagship Showrooms for Empire Communities
Last week, the BAM team took a field trip to visit two of our flagship community showrooms for Empire Communities, our biggest client. The first community we visited was Imagine, located in Niagara and the second was Wyndfield, located in Brantford.

The BAM team who put these inspiring showrooms together executed their strategy and designed everything, from the layout to the cafe sections, from the multi-media displays to the touch screens. The trip was a great way for the team members who don’t normally have the chance to visit our sites to enjoy the fruits of their labour and take in the finished projects.

As different people take on different responsibilities throughout the process, it’s a pleasure, as BAM President, to witness the team tackle their individual tasks and bring everything together. From designing the interactive touchscreens to the layout of a small cafe, many gifted people put their personal spin on things. For the team members who may have helped from afar, this was an opportunity to see everyone’s accomplishments and our vision come to life.

The BAM Team Visits Two of Our Flagship Showrooms for Empire Communities
In all honesty, we visited the two best showrooms we have ever produced. I hope the visit allows us to see every aspect of such a major project. For many in the BAM squad, these showrooms were their babies and as much as the visit was a reward for hard work and dedication, I hope the team begins thinking about how we can produce something better next time. It won’t be long before we’re back to the drawing board and I’m witnessing, once again, an immense pride in what we do.

See the full gallery of our field trip on the BAM Facebook page.

Fear and Loathing in a St. Martin Sales Office

20 Jan 2014 Leave a comment

by John Amardeil in Thoughts Tags: , , , , , , ,

The Indigo Green sales centre in St. Martin.

The Indigo Green sales office in St. Martin.

My recent vacation to St. Martin wasn’t all pleasure. I took some time to visit a local sales office as a reconnaissance mission. Upon entering the sales office, I was first surprised by the size and, let’s say, lack of quality. As a real estate marketer, I will say that I wasn’t impressed. Inside the sales office, one lone desk sat stagnant in the tiny room. The walls were practically bare and the lighting was dim. The place lacked emotion without any visual stimulation.

There is a point to all this! I was appalled by how horrible the sales experience was for $600,000 homes and visiting this sales office made me think of how well we present and package pre-construction housing here in Toronto.

The market here at home is vastly different; new developments and communities sell fast and before the shovel breaks the soil. As a marketer, this style of buying forces you to deliver your best marketing time and time again. I’m proud to say I’ve contributed to making Toronto the number one pre-construction market in the world. As a result of the technology and strategy we’ve implemented in our campaigns, we sell more homes before they’re built than anywhere else. That stat alone speaks to the caliber of marketing in the Toronto scene.

The way in which Toronto has grown to such a successful pre-construction market is because we offer something extra. We offer touchscreens, scale models, social media and much more, and these interactive marketing materials and showrooms create an experience for homebuyers. We attempt to sell the lifestyle and benefit of new home communities and to educate and excite them. This was solely lacking in my experience in St. Martin. We’ve evolved this way because people like me are always hungry and always searching, traveling and researching our competitors and other markets with the goal to always get better and outdo one another.

Adapt or Die: My article for Ontario Home Builder’s magazine

10 Jan 2014 Leave a comment

by John Amardeil in In The Media Tags: , , , , , , , , , ,

In an article I wrote for the latest issue of Ontario Home Builder magazine, I took a look at the changing landscape of technology in real estate marketing. The article explores basic marketing principles like knowing your audience, but discusses how technology can vastly improve marketing homes to certain demographics and coming up with new and innovative ways to solve the hurdles of traditional marketing. The new marketing 101.

Read the entire article:

 

John's OHB Magazine article Winter 2014 - scan of published copy

Christmas at BAM

30 Dec 2013 Leave a comment

by John Amardeil in Activities Tags: , , , , , , ,

1512795_633826299989536_950272347_n

A couple of weeks back, the BAM team celebrated Christmas with a bang at the Zazou Lounge in downtown Toronto. Not only is the BAM Christmas party a time to relax, have some fun and get to know each other and each other’s families a little better, it’s a time for celebration. It’s a celebration of comradery and teamwork and celebrating the year that was, which, with its ups and downs, was one of our best.

999915_633868226652010_771309518_n
One thing I like in particular about the BAM Christmas party is having the spouses/partners see what BAM is all about. The BAM employees are high-energy people; they’re very engaged and often make personal sacrifices to make sure their job gets done. It’s important for the families to witness that type of engagement in action and I’m sure they took notice of how well we get along. It’s also important to put a face to the names they only hear at home.

The major highlight of this year’s party was the team’s assignment to construct a video about why they should win a set number of prizes. I could not be more impressed with their output. The results showcased the creativity, interest and engagement by a great group of people.

1505333_633826296656203_56592132_n
But ultimately, it’s Christmas. Our party is a way for me to say thanks to everyone for their hard work, determination and sacrifice over the past year in making BAM grow. The party was a huge success and you better believe it set the tone for next year. Our engines are revving and ready to go in 2014.

See a full gallery at the BAM Facebook page.

Previous Older Entries Next Newer Entries